AI White Paper applied to the media
Success Stories with Smartfit and Parques Reunidos
Descarga gratisThis third white paper was made possible thanks to the trust of the brands that are leading the adoption of artificial intelligence in media. Their experience and vision have been essential in providing a realistic and practical perspective on this transformation. In this context, the participation of two leading media companies—Atresmedia and Clear Channel—has provided a key perspective from within the media ecosystem, enriching the analysis with real-world case studies and lessons learned.
Special thanks to Oriol Cortés and Álvaro Barnechea for sharing their knowledge and insights gained from real-world experience, demonstrating that the combination of technology, data, and human talent is a real competitive advantage today
“AI allows us to be more efficient, make better use of our data, and scale campaigns without losing relevance. The key lies in how you integrate it into your business. “
“Artificial intelligence offers a real opportunity to gain speed, efficiency, and personalization, with a direct impact on business.”
Why a third book?
“With this third white paper, we conclude the MIO One trilogy on the impact of artificial intelligence on marketing. After analyzing its influence on creativity and the customer experience, this third installment focuses on media: a key area where automation, data, and efficiency are already transforming campaign planning, investment, and optimization.
“At MIO One, we’ve been experiencing this transformation for some time now alongside brands that are already using AI strategically.
Because AI doesn’t replace human judgment—it enhances it.
And in the media, that balance between technology, strategy, and talent is more crucial today than ever.”
Miriam Jiménez
Director of Strategy & Integrated Marketing
We could not have written this second white paper without those who have decided to transform the customer experience from within. Thank you to AEDAS Homes, Grupo Flexicar, and Zunder for demonstrating that innovation, when applied with purpose, improves the relationship between brands and people.
Special thanks to Javier Sánchez, Andrés Parra, and Daniel Pérez for sharing their vision, for helping us understand how artificial intelligence can make every interaction more human, and for reminding us that behind every piece of data there is always a person.
“With AI, we offer a more seamless, consistent, and human experience.”
“AI multiplies our capacity to serve others without compromising quality.”
“AI expands our capabilities and allows us to better serve each customer.”
Why a second book?
“While in the first book we discussed how AI is transforming creativity, in this second one we take it a step further: how it is changing the relationship between brands and people. The customer experience is no longer measured solely by satisfaction, but by connection, anticipation, and consistency.”
“At MIO One, we’ve seen how AI can make that experience more streamlined, relevant, and—paradoxically—more human. This book was written to share what we’ve learned alongside companies that are already on that path: how to apply technology without losing the human touch that sets great brands apart.”
Álvaro Cabrera
, CEO of MIO Group
Bonus Content
Listen to an actual call from an AI agent to a Grupo Flexicar customer.
«LlamadaFlexicar». Lanzamiento: 2025.
Demonstration of an Urbanitae artificial intelligence agent to a potential customer.
«Demo_Urbanitae». Lanzamiento: 2025.
Thank you to those who made this possible:
This white paper would not be what it is without the drive of those who have decided to lead the change. Thank you to Mahou San Miguel, Repsol, and Securitas Direct for paving the way and committing to innovation as a competitive advantage. And, especially, to Lourdes Cárdenes, Marcos Fraga, and Manuel Gómez Girona, for pushing us, challenging us, and believing that we can always go one step further. Your vision and commitment have been key to demonstrating that creativity, combined with technology, has more soul and more impact than ever before.
“AI is transforming the way we design and implement strategies”
“Generative AI is an enabler of people’s talents”
“It is now possible to turn complex ideas into tangible solutions”
Why this book?
“Because generative artificial intelligence is no longer the future—it’s the present. In an environment where brands need to be more agile, consistent, and relevant than ever, this book serves as a practical guide to understanding and applying AI in the creation of on-brand content. At MIO One and SuperReal, we’ve experienced this shift firsthand alongside brands that are already transforming the way they communicate. This white paper is our starting point for sharing real-world insights, inspiring new ways of working, and demonstrating that AI—far from replacing talent—actually enhances it.”
Yago Arbeloa
President of MIO Group
