{"id":10219,"date":"2026-01-29T11:49:19","date_gmt":"2026-01-29T10:49:19","guid":{"rendered":"https:\/\/mio.one\/?post_type=casos&p=10219"},"modified":"2026-01-29T11:49:19","modified_gmt":"2026-01-29T10:49:19","slug":"226ers-8","status":"publish","type":"casos","link":"https:\/\/mio.one\/en\/casos-de-exito\/226ers-8\/","title":{"rendered":"226ERS"},"content":{"rendered":"\n

Customer<\/strong><\/h3>\n\n

Civitatis
Proyecto: Internacional
Sector: Turismo y Ocio<\/p>\n\n

<\/div>\n\n

Services<\/strong><\/h3>\n\n
\n

Creatividad<\/p>\n\n\n\n

Contenido<\/p>\n\n\n\n

Redes Sociales
Influencers<\/p>\n<\/div>\n\n

<\/div>\n\n

“Disfruta la Tierra”<\/h3>\n\n
<\/div>\n\n

El Reto<\/strong><\/p>\n\n

Civitatis, plataforma l\u00edder en visitas guiadas y actividades tur\u00edsticas en espa\u00f1ol, necesitaba evolucionar su posicionamiento para conectar emocionalmente con audiencias nativas digitales sin perder su esencia. Buscaban mantener su liderazgo en el sector y crear una comunicaci\u00f3n m\u00e1s aut\u00e9ntica, fresca y relevante que impactara en todo el funnel de marketing.<\/p>\n\n

<\/div>\n\n

La Soluci\u00f3n<\/strong><\/p>\n\n

Desde Firma, la marca de branding de MIO Group, dise\u00f1amos una campa\u00f1a creativa e integral que combin\u00f3 humor, inteligencia artificial y una estrategia de medios 360\u00b0. Destacamos con una acci\u00f3n disruptiva: una lona frente a SpaceX en Los \u00c1ngeles que dec\u00eda \u201cElon, it\u2019s not rocket science. Mars is boring. Enjoy Earth with Civitatis.\u201d<\/p>\n\n

El contenido fue 100% nativo para redes sociales, adaptado a diferentes p\u00fablicos y enfocado en generar una conexi\u00f3n emocional. La inteligencia artificial se utiliz\u00f3 para optimizar procesos creativos y de producci\u00f3n, logrando eficiencia y calidad sin sacrificar la esencia.<\/p>\n\n

Los resultados fueron espectaculares:<\/p>\n\n

    \n
  • Videos en YouTube con un View Through Rate del 50%, muy superior al promedio del sector.<\/li>\n\n\n\n
  • Aumento de +9.1 puntos en Top of Mind en redes sociales frente a +1.1 de media en Travel.<\/li>\n\n\n\n
  • Mejora significativa en la intenci\u00f3n de compra.<\/li>\n\n\n\n
  • Reposicionamiento efectivo de la marca y revitalizaci\u00f3n de la categor\u00eda tur\u00edstica con un lenguaje emocional y aut\u00e9ntico.<\/li>\n<\/ul>\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

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