{"id":10233,"date":"2026-01-29T12:50:06","date_gmt":"2026-01-29T11:50:06","guid":{"rendered":"https:\/\/mio.one\/?post_type=casos&#038;p=10233"},"modified":"2026-02-03T11:20:46","modified_gmt":"2026-02-03T10:20:46","slug":"226ers-9","status":"publish","type":"casos","link":"https:\/\/mio.one\/en\/casos-de-exito\/226ers-9\/","title":{"rendered":"226ERS"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong><br \/>Proyecto: Productividad del marketing a escala empresarial<br \/>Sector: Telecomunicaciones<\/strong><\/h4>\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\"><strong>Services<\/strong><\/h4>\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>SuperStudio<\/p>\n<\/div>\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-medium-font-size\"><strong>El Reto<\/strong><\/p>\n\n<p>Movistar gestiona una organizaci\u00f3n de marketing grande y compleja de m\u00e1s de 200 personas que trabajan en m\u00faltiples equipos, disciplinas y agencias, donde la creciente demanda de contenido, los flujos de trabajo fragmentados y los procesos manuales hicieron cada vez m\u00e1s dif\u00edcil mejorar la productividad manteniendo la consistencia de la marca y la coordinaci\u00f3n a escala.<\/p>\n\n<p class=\"has-medium-font-size\"><strong>La Soluci\u00f3n<\/strong><\/p>\n\n<p class=\"has-medium-font-size\">Maia fue concebido como un sistema operativo de marketing, en lugar de una herramienta independiente, que integra el conocimiento de la marca, el tono de voz y las barreras de seguridad directamente en los flujos de trabajo cotidianos, y respalda a los equipos en la investigaci\u00f3n, la informaci\u00f3n, la creaci\u00f3n de contenido, la adaptaci\u00f3n y la entrega, junto con un nuevo modelo operativo y un enfoque de adopci\u00f3n estructurado.<\/p>\n\n<p class=\"has-medium-font-size\"><strong>El Resultado<\/strong><\/p>\n\n<p class=\"has-medium-font-size\">Maia permiti\u00f3 a los equipos de marketing trabajar de una manera m\u00e1s estructurada, consistente y escalable, integrando IA en flujos de trabajo diarios reales, reduciendo la fricci\u00f3n operativa y sentando las bases para una operaci\u00f3n de marketing coordinada lista para escalar en toda la organizaci\u00f3n.<\/p>\n\n<p class=\"has-medium-font-size\"><\/p>\n\n<p><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expansion and positioning of the 226ERS brand on Amazon Europe.<\/p>\n","protected":false},"featured_media":7621,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"servicio":[],"industria":[],"class_list":["post-10233","casos","type-casos","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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