{"id":10562,"date":"2025-06-09T16:27:20","date_gmt":"2025-06-09T14:27:20","guid":{"rendered":"https:\/\/mio.one\/casos-de-exito\/hotel-atelier\/"},"modified":"2026-07-08T12:44:36","modified_gmt":"2026-07-08T10:44:36","slug":"hotel-atelier","status":"publish","type":"casos","link":"https:\/\/mio.one\/en\/casos-de-exito\/hotel-atelier\/","title":{"rendered":"Hotel Atelier"},"content":{"rendered":"\n

Customer<\/strong><\/h3>\n\n

Hotel AtelierProject: NationalSector: Hospitality and Tourism<\/p>\n\n

<\/div>\n\n

Services<\/strong><\/h3>\n\n
\n
\n

Social Media<\/p>\n\n\n\n

Content<\/p>\n<\/div>\n<\/div><\/div>\n\n

<\/div>\n\n

A social media strategy focused on authentic content and organic growth<\/strong><\/h1>\n\n
<\/div>\n\n

The Challenge<\/strong><\/p>\n\n

Hotel Atelier sought to streamline and professionalize its social media management, aligning its content with its brand identity and connecting more authentically with its audience. Its communications lacked a clear strategic direction and did not consistently reflect the hotel\u2019s values or its unique value proposition. <\/p>\n\n

The Solution<\/strong><\/p>\n\n

At MIO One ,<\/em> we designed and implemented a content strategy based on the idea that \u201cwe are people who care for people.\u201d<\/em>The first step was to organize the content using a single selection model, focused on the areas most relevant to the brand. This allowed us to establish a consistent, relatable, and recognizable editorial approach. <\/p>\n\n

The implementation consisted of three key pillars:<\/p>\n\n

    \n
  • Active Listening and Adaptation:<\/strong> We constantly monitor, select, and analyze our audience to tailor each piece of content to current trends, ensuring relevance and a genuine connection.<\/li>\n\n\n\n
  • UGC (User-Generated Content):<\/strong> We head out into the streets to capture genuine content\u2014featuring real people, real situations, and real emotions\u2014to reinforce the brand\u2019s authenticity.<\/li>\n\n\n\n
  • Strategic Collaborations:<\/strong> We established partnerships with organizations that share the hotel\u2019s tone and values, creating collaborative content that expanded our reach and strengthened our identity.<\/li>\n<\/ul>\n\n

    Based on this strategy:<\/p>\n\n

      \n
    • The number of followers on TikTok doubled<\/strong>, achieving 60%<\/strong> growth thanks to a combination of UGC and strategic boost campaigns.<\/li>\n\n\n\n
    • A consistent and professional visual style was established across all platforms.<\/li>\n\n\n\n
    • The brand established itself as a leader in its category thanks to the warmth and authenticity of its digital communication.<\/li>\n\n\n\n
    • <\/li>\n<\/ul>\n\n

      Hotel Atelier found a strategic partner in MIO One to transform its digital presence on social media. Through a clear methodology focused on people and active listening, we were able to boost not only the metrics but also brand perception. <\/p>\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      A social media strategy focused on authentic content and organic growth<\/p>\n","protected":false},"featured_media":9551,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"servicio":[302,301],"industria":[],"class_list":["post-10562","casos","type-casos","status-publish","has-post-thumbnail","hentry","servicio-content","servicio-social-media"],"acf":[],"yoast_head":"\nHotel Atelier - MIO One<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mio.one\/en\/casos-de-exito\/hotel-atelier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Atelier - MIO One\" \/>\n<meta property=\"og:description\" content=\"A social media strategy focused on authentic content and organic growth\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mio.one\/en\/casos-de-exito\/hotel-atelier\/\" \/>\n<meta property=\"og:site_name\" content=\"MIO One\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SomosMIOGROUP\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T10:44:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/06\/hotel-atelier.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SomosMiogroup\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/casos-de-exito\\\/hotel-atelier\\\/\",\"url\":\"https:\\\/\\\/mio.one\\\/en\\\/casos-de-exito\\\/hotel-atelier\\\/\",\"name\":\"Hotel Atelier - MIO One\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/casos-de-exito\\\/hotel-atelier\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/casos-de-exito\\\/hotel-atelier\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mio.one\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/06\\\/hotel-atelier.jpg\",\"datePublished\":\"2025-06-09T14:27:20+00:00\",\"dateModified\":\"2026-07-08T10:44:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/casos-de-exito\\\/hotel-atelier\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mio.one\\\/en\\\/casos-de-exito\\\/hotel-atelier\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/casos-de-exito\\\/hotel-atelier\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mio.one\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/06\\\/hotel-atelier.jpg\",\"contentUrl\":\"https:\\\/\\\/mio.one\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/06\\\/hotel-atelier.jpg\",\"width\":2000,\"height\":1333,\"caption\":\"Somos personas que cuidan de personas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/casos-de-exito\\\/hotel-atelier\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/mio.one\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hotel Atelier\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mio.one\\\/en\\\/\",\"name\":\"Mio One\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mio.one\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/#organization\",\"name\":\"Mio One\",\"url\":\"https:\\\/\\\/mio.one\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mio.one\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/09\\\/mioone-en.svg\",\"contentUrl\":\"https:\\\/\\\/mio.one\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/09\\\/mioone-en.svg\",\"width\":782,\"height\":782,\"caption\":\"Mio One\"},\"image\":{\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SomosMIOGROUP\\\/\",\"https:\\\/\\\/x.com\\\/SomosMiogroup\",\"https:\\\/\\\/www.instagram.com\\\/somosmiogroup\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/miogroup\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hotel Atelier - MIO One","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mio.one\/en\/casos-de-exito\/hotel-atelier\/","og_locale":"en_US","og_type":"article","og_title":"Hotel Atelier - MIO One","og_description":"A social media strategy focused on authentic content and organic growth","og_url":"https:\/\/mio.one\/en\/casos-de-exito\/hotel-atelier\/","og_site_name":"MIO One","article_publisher":"https:\/\/www.facebook.com\/SomosMIOGROUP\/","article_modified_time":"2026-07-08T10:44:36+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/06\/hotel-atelier.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@SomosMiogroup","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mio.one\/en\/casos-de-exito\/hotel-atelier\/","url":"https:\/\/mio.one\/en\/casos-de-exito\/hotel-atelier\/","name":"Hotel Atelier - MIO One","isPartOf":{"@id":"https:\/\/mio.one\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mio.one\/en\/casos-de-exito\/hotel-atelier\/#primaryimage"},"image":{"@id":"https:\/\/mio.one\/en\/casos-de-exito\/hotel-atelier\/#primaryimage"},"thumbnailUrl":"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/06\/hotel-atelier.jpg","datePublished":"2025-06-09T14:27:20+00:00","dateModified":"2026-07-08T10:44:36+00:00","breadcrumb":{"@id":"https:\/\/mio.one\/en\/casos-de-exito\/hotel-atelier\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mio.one\/en\/casos-de-exito\/hotel-atelier\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mio.one\/en\/casos-de-exito\/hotel-atelier\/#primaryimage","url":"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/06\/hotel-atelier.jpg","contentUrl":"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/06\/hotel-atelier.jpg","width":2000,"height":1333,"caption":"Somos personas que cuidan de personas"},{"@type":"BreadcrumbList","@id":"https:\/\/mio.one\/en\/casos-de-exito\/hotel-atelier\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/mio.one\/en\/"},{"@type":"ListItem","position":2,"name":"Hotel Atelier"}]},{"@type":"WebSite","@id":"https:\/\/mio.one\/en\/#website","url":"https:\/\/mio.one\/en\/","name":"Mio One","description":"","publisher":{"@id":"https:\/\/mio.one\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mio.one\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mio.one\/en\/#organization","name":"Mio One","url":"https:\/\/mio.one\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mio.one\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2023\/09\/mioone-en.svg","contentUrl":"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2023\/09\/mioone-en.svg","width":782,"height":782,"caption":"Mio One"},"image":{"@id":"https:\/\/mio.one\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SomosMIOGROUP\/","https:\/\/x.com\/SomosMiogroup","https:\/\/www.instagram.com\/somosmiogroup\/","https:\/\/www.linkedin.com\/company\/miogroup\/"]}]}},"_links":{"self":[{"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/casos\/10562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/casos"}],"about":[{"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/types\/casos"}],"version-history":[{"count":1,"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/casos\/10562\/revisions"}],"predecessor-version":[{"id":10563,"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/casos\/10562\/revisions\/10563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/media\/9551"}],"wp:attachment":[{"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/media?parent=10562"}],"wp:term":[{"taxonomy":"servicio","embeddable":true,"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/servicio?post=10562"},{"taxonomy":"industria","embeddable":true,"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/industria?post=10562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}