{"id":10586,"date":"2025-06-11T16:02:40","date_gmt":"2025-06-11T14:02:40","guid":{"rendered":"https:\/\/mio.one\/casos-de-exito\/bankinter-consumer-finance\/"},"modified":"2026-07-08T12:44:52","modified_gmt":"2026-07-08T10:44:52","slug":"bankinter-consumer-finance","status":"publish","type":"casos","link":"https:\/\/mio.one\/en\/casos-de-exito\/bankinter-consumer-finance\/","title":{"rendered":"Bankinter Consumer Finance"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Customer<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Bankinter Consumer Finance<br\/>Project: National<br\/>Sector: Banking<\/p>\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Services<\/strong><\/h3>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">SEO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRO<\/p>\n<\/div>\n<\/div><\/div>\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Turning Content into Conversions: How Bankinter Finance Consumer Optimized Its Architecture and Digital Customer Acquisition<\/strong><\/h3>\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">The Challenge<\/h3>\n\n<p class=\"wp-block-paragraph\">The conversion-oriented content was not aligned with users\u2019 search intent. Highly transactional keywords were being targeted from pages that were overly informative, which reduced the effectiveness of the campaigns. In addition, the launch of their new app required a specific strategy to increase visibility in digital stores.  <\/p>\n\n<h3 class=\"wp-block-heading\">The Solution<\/h3>\n\n<p class=\"wp-block-paragraph\">At MIO, we&#8217;re rethinking our strategy with a comprehensive approach:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimization of transactional content<\/strong>, with keywords better aligned with user intent.<\/li>\n\n\n\n<li><strong>Improving the website architecture and user experience<\/strong> to streamline the path to conversion.<\/li>\n\n\n\n<li><strong>Implementation of a loan calculator<\/strong>, which increased engagement and lead generation.<\/li>\n\n\n\n<li><strong>ASO (App Store Optimization) Strategy<\/strong> to Maximize Visibility and Downloads for the New App.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">The results:<\/h3>\n\n<p class=\"wp-block-paragraph\">\ud83d\ude80 <strong>+160% increase in short-form leads<\/strong><br\/>\ud83d\udcc8 <strong>+100% increase in long-form leads<\/strong><br\/>\u2705 Substantial improvement in organic search rankings and user experience.<br\/>\u2705 Optimized app visibility in app stores thanks to ASO. Digital strategy, optimize your resources, and lay the groundwork for a more effective and profitable relationship with your audiences. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turning Content into Conversions: How Bankinter Finance Consumer Optimized Its Architecture and Digital Customer Acquisition<\/p>\n","protected":false},"featured_media":9650,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"servicio":[],"industria":[],"class_list":["post-10586","casos","type-casos","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bankinter Consumer Finance - MIO One<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mio.one\/en\/casos-de-exito\/bankinter-consumer-finance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bankinter Consumer Finance - 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