{"id":10599,"date":"2025-06-11T13:15:57","date_gmt":"2025-06-11T11:15:57","guid":{"rendered":"https:\/\/mio.one\/casos-de-exito\/fundador-winery\/"},"modified":"2026-07-08T12:44:52","modified_gmt":"2026-07-08T10:44:52","slug":"fundador-winery","status":"publish","type":"casos","link":"https:\/\/mio.one\/en\/casos-de-exito\/fundador-winery\/","title":{"rendered":"Fundador Winery"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Customer<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Bodegas Fundador <br\/>Project: International<br\/>Sector: Spirits<\/p>\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Services<\/strong><\/h3>\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Contents  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social Media<\/p>\n<\/div>\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h1 class=\"wp-block-heading\">Innovation for a brand with more than a century of tradition<\/h1>\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h5 class=\"wp-block-heading\">The Challenge<\/h5>\n\n<p class=\"wp-block-paragraph\">The iconic brandy brand from Bodegas Fundador, owned by the Emperador Group, needed to take another step toward the future with an ambitious rebranding, coinciding with the celebration of its 150th anniversary. To achieve this, one of the strategic priorities was to design a <em>social media look and feel <\/em>featuring a rejuvenated, fresh, and highly recognizable visual identity. Ultimately, Fundador sought to capture the attention of new generations without losing sight of its rich history.  <\/p>\n\n<h5 class=\"wp-block-heading\">The Solution<\/h5>\n\n<p class=\"wp-block-paragraph\">To achieve this, MIO One\u2019s strategy\u2014based on designing images using AI exclusively\u2014successfully conveyed the groundbreaking vibe the brand was seeking. The combination of modern graphic elements with a vibrant color palette and contemporary typography took center stage across all social media channels, resulting in a design that was both eye-catching and consistent with the brand\u2019s core values. The use of AI to generate these materials gave the campaign its unique edge and brought a disruptive element to a brand with so many years of history.<br\/>This rebranding sought to strengthen the visual impact across all communication channels, especially on social media, ensuring a deeper connection with the new audience and a more distinctive presence in the market where the brand operates. The results speak for themselves.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovation for a brand with over a century of tradition<\/p>\n","protected":false},"featured_media":9618,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"servicio":[],"industria":[],"class_list":["post-10599","casos","type-casos","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fundador Winery - MIO One<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mio.one\/en\/casos-de-exito\/fundador-winery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fundador Winery - MIO One\" \/>\n<meta property=\"og:description\" content=\"Innovation for a brand with over a century of tradition\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mio.one\/en\/casos-de-exito\/fundador-winery\/\" \/>\n<meta property=\"og:site_name\" content=\"MIO One\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SomosMIOGROUP\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T10:44:52+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SomosMiogroup\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/casos-de-exito\\\/fundador-winery\\\/\",\"url\":\"https:\\\/\\\/mio.one\\\/en\\\/casos-de-exito\\\/fundador-winery\\\/\",\"name\":\"Fundador Winery - 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