{"id":8466,"date":"2023-10-31T11:43:20","date_gmt":"2023-10-31T10:43:20","guid":{"rendered":"https:\/\/mio.one\/casos-de-exito\/dominguez-smoked-products\/"},"modified":"2024-05-27T14:20:14","modified_gmt":"2024-05-27T12:20:14","slug":"ahumados-dominguez","status":"publish","type":"casos","link":"https:\/\/mio.one\/en\/casos-de-exito\/ahumados-dominguez\/","title":{"rendered":"Ahumados Dom\u00ednguez"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" src=\"http:\/\/pre.mio.one\/wp-content\/uploads\/sites\/2\/2023\/10\/AHDO_30_DIGITALbaja.mp4\"><\/video><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Services<\/strong><\/h3>\n\n<p>Creativity<br\/>Creative production<br\/>Media<br\/>Influencers<br\/>Celebs<br\/>Research<br\/>Brand Store<br\/>Amazon Services<\/p>\n\n<h2 class=\"wp-block-heading\">To position Ahumados Dom\u00ednguez as a national reference brand.  <\/h2>\n\n<p>Ahumados Dom\u00ednguez is positioned as the only brand in the production of flavored salmon. With more than 60 years of history, thanks to its loyalty to care, above all, for the quality of its products and a unique production process for generations, it is considered to be in the premium category.<\/p>\n\n<p>After several years without large-scale communication, the brand needed to revitalize and continue to grow in order to seek a new positioning. To achieve this, Ahumados Dom\u00ednguez&#8217;s business plan set two clear objectives: to increase the frequency of purchases and to increase market penetration.<\/p>\n\n<p>The Christmas campaign was an unbeatable opportunity to make consumers fall in love with the product by highlighting its benefits. To this end, Ahumados Dom\u00ednguez relied on Voil\u00e0 Media, the agency specialized in brand strategy that belongs to the group, to achieve its main objective. The project reached the entire management of integrated services, from digital campaigns, where the brand has bet heavily, to actions in mass media such as: outdoor, radio or television.<\/p>\n\n<p>The result was a marketing campaign without precedent in the industry, whose main concept revolved around one of the most recognized brand values in the market: transparency in every sense of the word.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"228\" src=\"https:\/\/pre.mio.one\/wp-content\/uploads\/sites\/2\/2023\/11\/Captura-de-Pantalla-2023-11-06-a-las-12.24.22-1024x228.png\" alt=\"\" class=\"wp-image-936\" srcset=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2023\/11\/Captura-de-Pantalla-2023-11-06-a-las-12.24.22-1024x228.png 1024w, https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2023\/11\/Captura-de-Pantalla-2023-11-06-a-las-12.24.22-300x67.png 300w, https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2023\/11\/Captura-de-Pantalla-2023-11-06-a-las-12.24.22-768x171.png 768w, https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2023\/11\/Captura-de-Pantalla-2023-11-06-a-las-12.24.22-1536x342.png 1536w, https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2023\/11\/Captura-de-Pantalla-2023-11-06-a-las-12.24.22.png 1758w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We managed to position Ahumados Dom\u00ednguez as a national reference brand.<\/p>\n","protected":false},"featured_media":7693,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"servicio":[],"industria":[],"class_list":["post-8466","casos","type-casos","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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