{"id":9634,"date":"2025-06-11T16:02:40","date_gmt":"2025-06-11T14:02:40","guid":{"rendered":"https:\/\/mio.one\/?post_type=casos&p=9634"},"modified":"2025-06-11T16:02:40","modified_gmt":"2025-06-11T14:02:40","slug":"226ers-6","status":"publish","type":"casos","link":"https:\/\/mio.one\/en\/casos-de-exito\/226ers-6\/","title":{"rendered":"226ERS"},"content":{"rendered":"\n

Customer<\/strong><\/h3>\n\n

BM Supermercados\u00a0
Proyecto: Nacional
Sector: Retail<\/p>\n\n

<\/div>\n\n

Services<\/strong><\/h3>\n\n
\n
\n

Consultor\u00eda de marketing y transformaci\u00f3n\u00a0<\/p>\n\n\n\n

Acompa\u00f1amiento estrat\u00e9gico al CMO<\/p>\n\n\n\n

Mejora de la conversi\u00f3n para ecommerce<\/p>\n\n\n\n

Anal\u00edtica y Business Intelligence<\/p>\n<\/div>\n<\/div><\/div>\n\n

<\/div>\n\n

Optimizaci\u00f3n de presencia online y de la estrategia de contacto con clientes<\/h2>\n\n
<\/div>\n\n

El Reto<\/strong><\/p>\n\n

Tras m\u00e1s de una d\u00e9cada de inversi\u00f3n en activos digitales y canales de medios, BM Supermercados identific\u00f3 la necesidad de evolucionar su enfoque estrat\u00e9gico y t\u00e1ctico. El objetivo: profesionalizar la gesti\u00f3n del contacto con clientes actuales y potenciales, tanto a nivel interno como externo.<\/p>\n\n

La Soluci\u00f3n<\/strong><\/p>\n\n

Para abordar este reto, llevamos a cabo un ejercicio integral de consultor\u00eda centrado en el an\u00e1lisis multidisciplinar de negocio, marketing y tecnolog\u00eda. El trabajo incluy\u00f3:<\/p>\n\n

    \n
  • An\u00e1lisis de la experiencia de cliente y el funnel de conversi\u00f3n<\/strong>, con foco en oportunidades de mejora.<\/li>\n\n\n\n
  • Auditor\u00eda de activos digitales<\/strong>: sitio web, e-commerce, app y redes sociales.<\/li>\n\n\n\n
  • Evaluaci\u00f3n de canales de medios<\/strong> (propios y pagados): display, SEM, email marketing y notificaciones push.<\/li>\n\n\n\n
  • Auditor\u00eda de plataformas MadTech<\/strong> (Marketing + Ad Tech), identificando sinergias y oportunidades de eficiencia.<\/li>\n<\/ul>\n\n

    Este trabajo permiti\u00f3 a BM Supermercados redefinir su estrategia digital, optimizar sus recursos y sentar las bases para una relaci\u00f3n m\u00e1s efectiva y rentable con sus audiencias.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Expansion and positioning of the 226ERS brand on Amazon Europe.<\/p>\n","protected":false},"featured_media":9647,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"servicio":[],"industria":[],"class_list":["post-9634","casos","type-casos","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n226ERS - MIO One<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mio.one\/en\/casos-de-exito\/226ers-6\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"226ERS - MIO One\" \/>\n<meta property=\"og:description\" content=\"Expansion and positioning of the 226ERS brand on Amazon Europe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mio.one\/en\/casos-de-exito\/226ers-6\/\" \/>\n<meta property=\"og:site_name\" content=\"MIO One\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SomosMIOGROUP\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/06\/BM2-e1749647904853.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SomosMiogroup\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/casos-de-exito\\\/226ers-6\\\/\",\"url\":\"https:\\\/\\\/mio.one\\\/en\\\/casos-de-exito\\\/226ers-6\\\/\",\"name\":\"226ERS - 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