{"id":10566,"date":"2025-11-04T14:00:05","date_gmt":"2025-11-04T13:00:05","guid":{"rendered":"https:\/\/mio.one\/ai-white-paper\/"},"modified":"2026-07-08T12:44:46","modified_gmt":"2026-07-08T10:44:46","slug":"ai-white-paper","status":"publish","type":"page","link":"https:\/\/mio.one\/en\/ai-white-paper\/","title":{"rendered":"AI White Paper"},"content":{"rendered":"\n<section  class=\"section text-image container py-4 py-md-5 white\" data-color-nav=\"white\">\n\t<div class=\"row pt-5 pb-0 py-md-5\">\n\t\t<div class=\"col-12 pb-3 pb-md-0 order-last col-md-5 order-md-last offset-md-1\">\n\t\t\t\t\t\t\t<div class=\"text-secondary\">\n\t\t\t\t\t<p data-start=\"461\" data-end=\"745\">This third white paper was made possible thanks to the trust of the brands that are leading the adoption of artificial intelligence in media. Their experience and vision have been essential in providing a realistic and practical perspective on this transformation. In this context, the participation of two leading media companies\u2014Atresmedia and Clear Channel\u2014has provided a key perspective from within the media ecosystem, enriching the analysis with real-world case studies and lessons learned.  <\/p>\n<p>Special thanks to Oriol Cort\u00e9s and \u00c1lvaro Barnechea for sharing their knowledge and insights gained from real-world experience, demonstrating that the combination of technology, data, and human talent is a real competitive advantage today<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"logos-repeater mt-5 row justify-content-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/12\/Smartfit.png\" alt=\"\" class=\"img-fluid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"fs-7 mt-2\">&#8220;AI allows us to be more efficient, make better use of our data, and scale campaigns without losing relevance. The key lies in how you integrate it into your business. &#8220;<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/12\/parques.png\" alt=\"\" class=\"img-fluid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"fs-7 mt-2\">&#8220;Artificial intelligence offers a real opportunity to gain speed, efficiency, and personalization, with a direct impact on business.&#8221;<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"col-12 order-1 col-md-6\">\n\t\t\t<h2 class=\"\">\n\t\t\t\t\t\t\t\t<span class=\"h5 display-md-5 mb-0 mb-md-4 d-block st-h2 pe-md-5 animatedTitle\">Why a third book?<\/span>\n\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"text-secondary\">\n\t\t\t\t\t<p data-start=\"542\" data-end=\"813\">\u201c<span data-teams=\"true\">With this third white paper, we conclude the MIO One trilogy on the impact of artificial intelligence on marketing. After analyzing its influence on creativity and the customer experience, this third installment focuses on media: a key area where automation, data, and efficiency are already transforming campaign planning, investment, and optimization.<br \/>\n<\/span>&#8220;At MIO One, we&#8217;ve been experiencing this transformation for some time now alongside brands that are already using AI strategically.<br \/>\nBecause AI doesn&#8217;t replace human judgment\u2014it enhances it.<br \/>\nAnd in the media, that balance between technology, strategy, and talent is more crucial today than ever.&#8221;<\/p>\n<p style=\"text-align: right;\"><strong><span data-teams=\"true\">Miriam Jim\u00e9nez<\/span><\/strong><br \/>\n<span data-teams=\"true\">Director of Strategy &#038; Integrated Marketing<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n<section  class=\"section text-image container py-4 py-md-5 white\" data-color-nav=\"white\">\n\t<div class=\"row pt-5 pb-0 py-md-5\">\n\t\t<div class=\"col-12 pb-3 pb-md-0 order-last col-md-5 order-md-last offset-md-1\">\n\t\t\t\t\t\t\t<div class=\"text-secondary\">\n\t\t\t\t\t<p data-start=\"461\" data-end=\"745\">We could not have written this second white paper without those who have decided to transform the customer experience from within. Thank you to <strong data-start=\"584\" data-end=\"599\">AEDAS Homes<\/strong>, <strong>Grupo Flexicar<\/strong>, and <strong data-start=\"616\" data-end=\"626\">Zunder<\/strong> for demonstrating that innovation, when applied with purpose, improves the relationship between brands and people. <\/p>\n<p data-start=\"747\" data-end=\"1148\">Special thanks to <strong data-start=\"767\" data-end=\"785\">Javier S\u00e1nchez<\/strong>, <strong data-start=\"787\" data-end=\"803\">Andr\u00e9s Parra<\/strong>, and <strong data-start=\"806\" data-end=\"822\">Daniel P\u00e9rez<\/strong> for sharing their vision, for helping us understand how artificial intelligence can make every interaction more human, and for reminding us that behind every piece of data there is always a person.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"logos-repeater mt-5 row justify-content-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/11\/FlexicarPNG-300x300.png\" alt=\"Flexicar\" class=\"img-fluid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"fs-7 mt-2\">&#8220;With AI, we offer a more seamless, consistent, and human experience.&#8221;<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/11\/Zunder-PNG-300x300.png\" alt=\"\" class=\"img-fluid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"fs-7 mt-2\">&#8220;AI multiplies our capacity to serve others without compromising quality.&#8221;<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/11\/AEDAS-Homes-1.1-291x300.png\" alt=\"AEDAS Homes\" class=\"img-fluid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"fs-7 mt-2\">&#8220;AI expands our capabilities and allows us to better serve each customer.&#8221;<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"col-12 order-1 col-md-6\">\n\t\t\t<h2 class=\"\">\n\t\t\t\t\t\t\t\t<span class=\"h5 display-md-5 mb-0 mb-md-4 d-block st-h2 pe-md-5 animatedTitle\">Why a second book?<\/span>\n\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"text-secondary\">\n\t\t\t\t\t<p data-start=\"542\" data-end=\"813\">&#8220;While in the first book we discussed how AI is transforming creativity, in this second one we take it a step further: <strong>how it is changing the relationship between brands and people<\/strong>. The customer experience is no longer measured solely by satisfaction, but by connection, anticipation, and consistency.&#8221; <\/p>\n<p data-start=\"821\" data-end=\"1138\">&#8220;At MIO One, we&#8217;ve seen how AI can make that experience more streamlined, relevant, and\u2014paradoxically\u2014more human. This book was written to <strong>share what we&#8217;ve learned alongside companies that are already on that path<\/strong>: how to apply technology without losing the human touch that sets great brands apart.&#8221; <\/p>\n<p style=\"text-align: right;\"><strong>\u00c1lvaro Cabrera<\/strong><br \/>\n, CEO of MIO Group<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/section>\n<section class=\"section block-contenidos container py-4 py-md-5 white\" data-color-nav=\"white\">\n\t<div class=\"row justify-content-center\">\n\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t<h2 class=\"h3 display-md-4 mb-4 st-h2 animatedTitle\">\n\t\t\t\t\tBonus Content\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"content-description mb-5 text-secondary\">\n\t\t\t\t\t<p>Listen to an actual call from an AI agent to a Grupo Flexicar customer.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"content-audio mb-5\">\n\t\t\t\t\t<div class=\"audio-player mb-5\">\n\t\t\t\t\t\t<audio class=\"rounded-1\" controls>\n\t\t\t\t\t\t\t<source src=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/10\/LlamadaFlexicar.mp3\" type=\"audio\/mpeg\">\n\t\t\t\t\t\t\tTu navegador no soporta el elemento de audio.\t\t\t\t\t\t<\/audio>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"audio-description mt-3 fs-7 text-muted mb-0\">\n\t\t\t\t\t\t\t\t\u00abLlamadaFlexicar\u00bb. Lanzamiento: 2025.\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"section block-contenidos container py-4 py-md-5 white\" data-color-nav=\"white\">\n\t<div class=\"row justify-content-center\">\n\t\t<div class=\"col-12\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"content-description mb-5 text-secondary\">\n\t\t\t\t\t<p>Demonstration of an Urbanitae artificial intelligence agent to a potential customer.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"content-audio mb-5\">\n\t\t\t\t\t<div class=\"audio-player mb-5\">\n\t\t\t\t\t\t<audio class=\"rounded-1\" controls>\n\t\t\t\t\t\t\t<source src=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/11\/Demo_Urbanitae.mp3\" type=\"audio\/mpeg\">\n\t\t\t\t\t\t\tTu navegador no soporta el elemento de audio.\t\t\t\t\t\t<\/audio>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"audio-description mt-3 fs-7 text-muted mb-0\">\n\t\t\t\t\t\t\t\t\u00abDemo_Urbanitae\u00bb. Lanzamiento: 2025.\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section  class=\"section text-image container py-4 py-md-5 white\" data-color-nav=\"white\">\n\t<div class=\"row pt-5 pb-0 py-md-5\">\n\t\t<div class=\"col-12 pb-3 pb-md-0 order-last col-md-5 order-md-last offset-md-1\">\n\t\t\t\t\t\t\t<div class=\"text-secondary\">\n\t\t\t\t\t<p><strong data-start=\"110\" data-end=\"151\">Thank you to those who made this possible<\/strong>: <strong data-start=\"110\" data-end=\"151\"><br \/>\n<\/strong><br data-start=\"151\" data-end=\"154\"\/> This white paper would not be what it is without the drive of those who have decided to lead the change. Thank you to <strong>Mahou San Miguel<\/strong>, <strong>Repsol<\/strong>, and <strong>Securitas Direct<\/strong> for paving the way and committing to innovation as a competitive advantage. And, especially, to <strong>Lourdes C\u00e1rdenes<\/strong>, <strong>Marcos Fraga<\/strong>, and <strong>Manuel G\u00f3mez Girona<\/strong>, for pushing us, challenging us, and believing that we can always go one step further. Your vision and commitment have been key to demonstrating that creativity, combined with technology, has more soul and more impact than ever before.   <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"logos-repeater mt-5 row justify-content-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/07\/Logotipo-Mahou-San-Miguel-Volies-1-300x300.png\" alt=\"\" class=\"img-fluid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"fs-7 mt-2\">&#8220;AI is transforming the way we design and implement strategies&#8221;<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/07\/Repsol-actualiza-su-identidad-visual_-evolucion-simbolica____-1-300x300.png\" alt=\"\" class=\"img-fluid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"fs-7 mt-2\">&#8220;Generative AI is an enabler of people&#8217;s talents&#8221;<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/07\/Securitas-Direct-Seguritecnia-1-300x300.png\" alt=\"\" class=\"img-fluid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"fs-7 mt-2\">&#8220;It is now possible to turn complex ideas into tangible solutions&#8221;<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"col-12 order-1 col-md-6\">\n\t\t\t<h2 class=\"\">\n\t\t\t\t\t\t\t\t<span class=\"h5 display-md-5 mb-0 mb-md-4 d-block st-h2 pe-md-5 animatedTitle\">Why this book?<\/span>\n\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"text-secondary\">\n\t\t\t\t\t<p>&#8220;Because <strong>generative artificial intelligence is no longer the future\u2014it\u2019s the present<\/strong>. In an environment where brands need to be more agile, consistent, and relevant than ever, <strong>this book serves as a practical guide to understanding and applying AI in the creation of on-brand content.<\/strong> At MIO One and SuperReal, we\u2019ve experienced this shift firsthand alongside brands that are already transforming the way they communicate. This white paper is our starting point for sharing real-world insights, inspiring new ways of working, and <strong>demonstrating that AI\u2014far from replacing talent\u2014actually enhances it.<\/strong>&#8221;  <\/p>\n<p style=\"text-align: right\"><strong>Yago Arbeloa<\/strong><br \/>\nPresident of MIO Group<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/section>\n<p class=\"wp-block-paragraph\"><\/p>\n\n<section id=\"descargaLibroBlanco\" class=\"section text-image container py-4 py-md-5 white\" data-color-nav=\"white\">\n\t<div class=\"row pt-5 pb-0 py-md-5 align-items-center\">\n\t\t<div class=\"col-12 pb-3 pb-md-0 col-md-6\">\n\t\t\t\t\t\t\t<div class=\" img-fluid w-100 rounded-1\">\n\t\t\t\t\t<img decoding=\"async\" alt=\"\" class=\"parallaxImage\" src=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/07\/Pack3-scaled.png\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"col-12 col-md-5 offset-md-1\">\n\t\t\t<h2 class=\"\">\n\t\t\t\t\t\t\t\t<span class=\"h5 display-md-5 mb-0 mb-md-4 d-block st-h2 pe-md-5 animatedTitle\"><\/span>\n\t\t\t<\/h2>\n\t\t\t\t\t\t<div class=\"buttons-container mt-5\"><a class=\"btn btn-animation btn-animation-black mb-3\" data-bs-toggle=\"modal\" href=\"#whiteBookModal\" role=\"button\"><span class=\"btn-text\">Download the Book &quot;AI Content Creation&quot;<\/span><\/a><a class=\"btn btn-animation btn-animation-black mb-3\" data-bs-toggle=\"modal\" href=\"#whiteBookModal2\" role=\"button\"><span class=\"btn-text\">Download the book &quot;Customer Experience&quot;<\/span><\/a><a class=\"btn btn-animation btn-animation-black mb-3\" data-bs-toggle=\"modal\" href=\"#whiteBookModal3\" role=\"button\"><span class=\"btn-text\">Download the book &quot;AI Applied to Media&quot;<\/span><\/a><\/div>\t\t<\/div>\n\t<\/div>\n\t<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10566","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI White Paper | MIO One<\/title>\n<meta name=\"description\" content=\"A practical guide designed to help advertisers and agencies integrate AI thoughtfully and move toward a more efficient, personalized, and one-to-one media model.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mio.one\/en\/ai-white-paper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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