{"id":10677,"date":"2025-09-24T15:09:13","date_gmt":"2025-09-24T13:09:13","guid":{"rendered":"https:\/\/mio.one\/blog\/what-does-googles-ai-mode-mean-for-marketing-and-content\/"},"modified":"2026-07-09T10:17:54","modified_gmt":"2026-07-09T08:17:54","slug":"what-does-googles-ai-mode-mean-for-marketing-and-content","status":"publish","type":"post","link":"https:\/\/mio.one\/en\/blog\/what-does-googles-ai-mode-mean-for-marketing-and-content\/","title":{"rendered":"What Does Google’s AI Mode Mean for Marketing and Content?"},"content":{"rendered":"\n

Estimated reading time: 3 min<\/sub><\/strong><\/p>\n\n

Yesterday, September 23, 2025, Google began rolling out AI Mode in Spanish<\/strong>, a feature that completely transforms searches and the search experience, and that will bring about a 180-degree shift in how brands, content creators, and digital marketing professionals need to approach their online visibility.<\/p>\n\n

What is Google Search’s AI Mode?<\/h3>\n\n

AI Mode<\/strong> is a tab within Google’s search engine and mobile apps that provides results generated by artificial intelligence\u2014results that are much richer, more contextual, and more visual than traditional search results. It runs on Gemini 2.5<\/strong>, Google’s most powerful model to date, and is capable of: <\/p>\n\n

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  • Solve complex problems<\/strong> with a single query.<\/li>\n\n\n\n
  • Use text, voice, or an image as input.<\/li>\n\n\n\n
  • Provide summaries, comparisons, tables, or lists<\/strong> generated by AI.<\/li>\n\n\n\n
  • Provide relevant links that are of higher quality and greater depth<\/strong>.<\/li>\n<\/ul>\n\n

    In short: search on your own, “think things through” on your own, and present content as if it were a conversation.<\/p>\n\n

    The Direct Impact on SEO: Goodbye to Traditional Searches<\/h3>\n\n

    One of the most significant changes is that AI Mode prioritizes responses generated by<\/strong> Google ‘s own AI<\/strong> over traditional search results. Although it still includes links to websites, these are more selective and are contextualized within a much more elaborate response. <\/p>\n\n

    This means that:<\/p>\n\n

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    • Competition to appear in these featured links will be very fierce.<\/strong><\/li>\n\n\n\n
    • Poor, generic, or outdated content will fall off<\/strong> the AI’s radar.<\/li>\n\n\n\n
    • Content that demonstrates authority, depth, and expertise<\/strong> will be rewarded more highly .<\/strong><\/li>\n<\/ul>\n\n

      Useful, Well-Structured Content: New Keys to Search Engine Optimization<\/h3>\n\n

      Google’s AI breaks down complex queries into multiple subqueries (a process known as “query fan-out”<\/em>), which means that websites must answer users’ questions in a comprehensive, structured, and accessible way<\/strong>. It’s not enough to simply repeat a keyword; you have to address real needs<\/strong>. <\/p>\n\n

      That is why it is essential:<\/p>\n\n

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      • Create content with a<\/strong> clear purpose<\/strong> and structure (H1, H2, lists, tables, etc.).<\/li>\n\n\n\n
      • Use natural, direct, and approachable language.<\/li>\n\n\n\n
      • Answer specific questions accurately.<\/li>\n\n\n\n
      • Include multimodal content: images, videos, or downloadable data.<\/li>\n<\/ul>\n\n

        And what about branded content?<\/h3>\n\n