{"id":10801,"date":"2025-07-10T15:13:40","date_gmt":"2025-07-10T13:13:40","guid":{"rendered":"https:\/\/mio.one\/blog\/launch-of-our-first-white-paper-on-generative-ai-applied-to-marketing\/"},"modified":"2026-07-09T10:19:41","modified_gmt":"2026-07-09T08:19:41","slug":"launch-of-our-first-white-paper-on-generative-ai-applied-to-marketing","status":"publish","type":"post","link":"https:\/\/mio.one\/en\/blog\/launch-of-our-first-white-paper-on-generative-ai-applied-to-marketing\/","title":{"rendered":"Launch of our first white paper on generative AI applied to marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><sub>Estimated reading time: 2 minutes<\/sub><\/p>\n\n<p class=\"wp-block-paragraph\">At MIO One, we\u2019re convinced that marketing can be more agile, more efficient, and, above all, more closely aligned with our clients\u2019 realities. That\u2019s why, together with <a href=\"https:\/\/superreal.io\/\">SuperReal<\/a>, we\u2019ve launched the <strong><a href=\"https:\/\/mio.one\/ai-whitebook\/\">white paper \u201cGenAI Applied to Creativity and Content\u201d<\/a><\/strong>, a practical guide to understanding how to apply generative artificial intelligence (GenAI) to real-world marketing strategies. <\/p>\n\n<h3 class=\"wp-block-heading\">We&#8217;ve done this using real-life cases and concrete solutions<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"590\" src=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/07\/image.png\" alt=\"\" class=\"wp-image-9840\" style=\"width:417px;height:auto\" srcset=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/07\/image.png 971w, https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/07\/image-300x182.png 300w, https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/07\/image-768x467.png 768w\" sizes=\"auto, (max-width: 971px) 100vw, 971px\" \/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">This book explores how brands such as <strong>Mahou San Miguel<\/strong>, <strong>Repsol<\/strong>, and <strong>Securitas Direct<\/strong> are already using generative AI to transform the way they produce content, run campaigns, and engage with their audiences. We\u2019re not talking about theory; we\u2019re talking about actions that are already yielding results\u2014from creating visuals that didn\u2019t exist before to automating creative processes without compromising brand consistency. <\/p>\n\n<p class=\"wp-block-paragraph\">In addition, we\u2019re introducing the solutions we\u2019ve developed in partnership with SuperReal to support brands on this journey:<br\/>\ud83d\udd39 <strong>SuperStudio<\/strong>, a platform for creating on-brand content<br\/>\ud83d\udd39 <strong>SuperCraft<\/strong>, an on-demand creative production service<br\/>\ud83d\udd39 <strong>SuperAcademy<\/strong>, specialized training in generative AI applied to marketing<\/p>\n\n<h3 class=\"wp-block-heading\">A strategic vision, designed for business<\/h3>\n\n<p class=\"wp-block-paragraph\">The focus of this book is clear: to integrate technology without losing sight of strategy or objectives. We believe in a gradual and practical adoption of AI\u2014one that can improve processes, expand capabilities, and make a real difference in business. <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cThe future is all about talent and technology. AI gives you superpowers to do things you couldn\u2019t do before,\u201d as Fernando L\u00e1zaro, CEO of SuperReal, aptly puts it.<\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\">Why did we do it?<\/h3>\n\n<p class=\"wp-block-paragraph\">Because we are convinced that innovation is not just an opportunity\u2014it is a necessity. And because, in an increasingly demanding market, we know that <strong>the brands that dare to do things differently are the ones that stand out<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">As our CEO, \u00c1lvaro Cabrera, says:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cYou have to take a different approach. Do something your competitors aren\u2019t doing. That\u2019s where the value lies.\u201d<\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\">This white paper is yet another example of our commitment to this approach. It is a tool to inspire, share what we are already doing, and continue to build useful, actionable solutions that are aligned with what our customers truly need. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estimated reading time: 2 minutes At MIO One, we\u2019re convinced that marketing can be more agile, more efficient, and, above all, more closely aligned with our clients\u2019 realities. That\u2019s why, together with SuperReal, we\u2019ve launched the white paper \u201cGenAI Applied to Creativity and Content\u201d, a practical guide to understanding how to apply generative artificial intelligence [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[240,244],"tags":[224,332,223,225],"class_list":["post-10801","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence","category-news","tag-artificial-intelligence","tag-content-marketing","tag-ia-en","tag-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>White Paper: Generative AI in Real-World Marketing<\/title>\n<meta name=\"description\" content=\"How Generative AI Is Being Applied in Marketing: Real-World Examples from Mahou, Repsol, and Securitas. 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