{"id":10816,"date":"2025-05-12T10:00:00","date_gmt":"2025-05-12T08:00:00","guid":{"rendered":"https:\/\/mio.one\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/"},"modified":"2026-07-09T10:19:41","modified_gmt":"2026-07-09T08:19:41","slug":"more-and-more-consumers-want-ai-as-part-of-their-shopping-experience","status":"publish","type":"post","link":"https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/","title":{"rendered":"More and more consumers want AI as part of their shopping experience"},"content":{"rendered":"\n

Reading time: 5 minutes<\/sub><\/strong> <\/p>\n\n

Artificial intelligence is no longer a distant concept used only by tech-savvy <\/em>individuals ; it is <\/em>becoming a true ally to consumers<\/strong>. According to data from Salesforce <\/a><\/strong>(December 2024), 71% of shoppers<\/strong> worldwide want AI agents<\/a> to answer their questions for <\/strong>faster service. This growing interest reveals a true transformation in the relationship between consumers and technology. <\/p>\n\n

From our perspective, we analyze how marketing should respond to this reality and which strategic areas to focus on to support the evolution of the customer journey using artificial intelligence. <\/p>\n\n

Where do consumers expect to find an AI agent?<\/strong><\/h2>\n\n

According to the Connected Shoppers Report ( <\/strong>Salesforce, Dec. 2024): <\/p>\n\n

Role of AI<\/strong> <\/td>Consumer Interest (%)<\/strong> <\/td><\/tr>
Addressing customer service inquiries <\/td>71\u202f%<\/strong> <\/td><\/tr>
Buy when a target price is reached <\/td>65\u202f% <\/td><\/tr>
Manage Returns or Exchanges <\/td>62\u202f% <\/td><\/tr>
Manage loyalty points <\/td>59\u202f% <\/td><\/tr>
Shop Recommended Products <\/td>47\u202f% <\/td><\/tr>
Sharing Data with AI (U.S. Only) <\/td>24%<\/strong> (source: eMarketer + CivicScience) <\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Conclusion:<\/em> Users want AI that saves them time<\/strong>, reduces frustration<\/strong>, and gives them control\u2026<\/strong>but they don\u2019t want to give up decision-making. <\/p>\n\n

Trust First, Automation Second<\/strong> <\/h2>\n\n

Although there is a high level of interest in AI capabilities, trust is the major bottleneck.<\/strong> According to the study, only 1 in 4 consumers feels comfortable sharing data with an AI system to make a purchase. <\/p>\n\n

\u27a1 What does this tell us? That automation in <\/a>retail should start with what\u2019s most useful, not what\u2019s most intrusive.<\/strong> In general, in the marketing sector, we need to be aware of this and introduce AI in a practical way<\/strong>: answering frequently asked questions, automating returns, managing loyalty points, or notifying customers of price drops. <\/p>\n\n

What can brands do?<\/strong><\/h2>\n\n

For us, these three actions are key to integrating AI into the consumer journey: <\/p>\n\n

1. Implement AI at actual pain points<\/strong> <\/p>\n\n

The data shows that consumers are more open to the use of AI for tasks that are a hassle for them<\/strong>: inquiries, returns, and price tracking. <\/p>\n\n

Action: Start by implementing conversational AI tools (chatbots) and assistants for loyalty management. <\/p>\n\n

2. Design experiences that build trust<\/strong> <\/p>\n\n

The adoption of AI depends on its transparency and usefulness. We should prioritize interfaces that explain how decisions are made, offer choices, and respect privacy.<\/strong> <\/p>\n\n

Action: Use AI as a facilitator<\/strong>, not as a substitute for the consumer. <\/p>\n\n

3. Move from utility to personalization<\/strong> <\/p>\n\n

Once you’ve built trust, you can move on to recommendation features or automated purchasing, but do so gradually and in a controlled manner.<\/strong> <\/p>\n\n

The right approach: solve the problem first, customize it next, and automate it last. <\/p>\n\n

<\/p>\n\n

For all these reasons, we conclude that AI is not just a trend in retail<\/strong>\u2014it is an expectation. But its implementation must be smart, strategic, and people-centered.<\/strong> <\/p>\n\n

At MIO One<\/strong>, we support our clients through this evolution with solutions that integrate strategy, technology, and user experience<\/strong>, tailoring each campaign to the maturity level of each consumer and market. <\/p>\n\n

<\/p>\n\n

Communications Department <\/p>\n\n

<\/p>\n\n

<\/p>\n\n

<\/p>\n\n

Sources:<\/strong> <\/sub><\/p>\n\n

    \n
  • Salesforce (2025). Connected Shoppers Report, Sixth Edition<\/em> <\/sub><\/li>\n<\/ul>\n\n
      \n
    • eMarketer + CivicScience (2024). AI & Consumer Trust Report<\/em> <\/sub><\/li>\n<\/ul>\n\n
        \n
      • EMARKETER (2025). A Marketer\u2019s Guide to AI Agents<\/em> <\/sub><\/li>\n<\/ul>\n\n

        <\/p>\n","protected":false},"excerpt":{"rendered":"

        Reading time: 5 minutes Artificial intelligence is no longer a distant concept used only by tech-savvy individuals ; it is becoming a true ally to consumers. According to data from Salesforce (December 2024), 71% of shoppers worldwide want AI agents to answer their questions for faster service. This growing interest reveals a true transformation in […]<\/p>\n","protected":false},"author":4,"featured_media":9488,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[240,231,241,334],"tags":[224],"class_list":["post-10816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-customer-intelligence-en","category-digital-marketing","category-retail-media","tag-artificial-intelligence"],"acf":[],"yoast_head":"\nConsumers Want AI When Shopping<\/title>\n<meta name=\"description\" content=\"71% of consumers want AI to answer their questions. We analyze its role in the customer journey and how to build trust and drive conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumers Want AI When Shopping\" \/>\n<meta property=\"og:description\" content=\"71% of consumers want AI to answer their questions. We analyze its role in the customer journey and how to build trust and drive conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"MIO One\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SomosMIOGROUP\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-12T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-09T08:19:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/05\/aerps-com-auqRTLrrzkc-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"comunicacion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SomosMiogroup\" \/>\n<meta name=\"twitter:site\" content=\"@SomosMiogroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"comunicacion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/blog\\\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/blog\\\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\\\/\"},\"author\":{\"name\":\"comunicacion\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/#\\\/schema\\\/person\\\/d535a756e871c6347b8cecf3a9282a1b\"},\"headline\":\"More and more consumers want AI as part of their shopping experience\",\"datePublished\":\"2025-05-12T08:00:00+00:00\",\"dateModified\":\"2026-07-09T08:19:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/blog\\\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\\\/\"},\"wordCount\":502,\"publisher\":{\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/blog\\\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mio.one\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/05\\\/aerps-com-auqRTLrrzkc-unsplash-scaled.jpg\",\"keywords\":[\"Artificial intelligence\"],\"articleSection\":[\"Artificial intelligence\",\"Customer Intelligence\",\"Digital marketing\",\"Retail Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/blog\\\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\\\/\",\"url\":\"https:\\\/\\\/mio.one\\\/en\\\/blog\\\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\\\/\",\"name\":\"Consumers Want AI When Shopping\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/blog\\\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/blog\\\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mio.one\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/05\\\/aerps-com-auqRTLrrzkc-unsplash-scaled.jpg\",\"datePublished\":\"2025-05-12T08:00:00+00:00\",\"dateModified\":\"2026-07-09T08:19:41+00:00\",\"description\":\"71% of consumers want AI to answer their questions. We analyze its role in the customer journey and how to build trust and drive conversions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/blog\\\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mio.one\\\/en\\\/blog\\\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/blog\\\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mio.one\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/05\\\/aerps-com-auqRTLrrzkc-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/mio.one\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/05\\\/aerps-com-auqRTLrrzkc-unsplash-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/blog\\\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/mio.one\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"More and more consumers want AI as part of their shopping experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mio.one\\\/en\\\/\",\"name\":\"Mio One\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mio.one\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/#organization\",\"name\":\"Mio One\",\"url\":\"https:\\\/\\\/mio.one\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mio.one\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/09\\\/mioone-en.svg\",\"contentUrl\":\"https:\\\/\\\/mio.one\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/09\\\/mioone-en.svg\",\"width\":782,\"height\":782,\"caption\":\"Mio One\"},\"image\":{\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SomosMIOGROUP\\\/\",\"https:\\\/\\\/x.com\\\/SomosMiogroup\",\"https:\\\/\\\/www.instagram.com\\\/somosmiogroup\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/miogroup\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mio.one\\\/en\\\/#\\\/schema\\\/person\\\/d535a756e871c6347b8cecf3a9282a1b\",\"name\":\"comunicacion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6b0a338c590839724a3da0b111c410569242af145ffefee60fcaf7117a667ecd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6b0a338c590839724a3da0b111c410569242af145ffefee60fcaf7117a667ecd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6b0a338c590839724a3da0b111c410569242af145ffefee60fcaf7117a667ecd?s=96&d=mm&r=g\",\"caption\":\"comunicacion\"},\"url\":\"https:\\\/\\\/mio.one\\\/en\\\/blog\\\/author\\\/comunicacion\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consumers Want AI When Shopping","description":"71% of consumers want AI to answer their questions. We analyze its role in the customer journey and how to build trust and drive conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/","og_locale":"en_US","og_type":"article","og_title":"Consumers Want AI When Shopping","og_description":"71% of consumers want AI to answer their questions. We analyze its role in the customer journey and how to build trust and drive conversions.","og_url":"https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/","og_site_name":"MIO One","article_publisher":"https:\/\/www.facebook.com\/SomosMIOGROUP\/","article_published_time":"2025-05-12T08:00:00+00:00","article_modified_time":"2026-07-09T08:19:41+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/05\/aerps-com-auqRTLrrzkc-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"comunicacion","twitter_card":"summary_large_image","twitter_creator":"@SomosMiogroup","twitter_site":"@SomosMiogroup","twitter_misc":{"Written by":"comunicacion","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/#article","isPartOf":{"@id":"https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/"},"author":{"name":"comunicacion","@id":"https:\/\/mio.one\/en\/#\/schema\/person\/d535a756e871c6347b8cecf3a9282a1b"},"headline":"More and more consumers want AI as part of their shopping experience","datePublished":"2025-05-12T08:00:00+00:00","dateModified":"2026-07-09T08:19:41+00:00","mainEntityOfPage":{"@id":"https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/"},"wordCount":502,"publisher":{"@id":"https:\/\/mio.one\/en\/#organization"},"image":{"@id":"https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/05\/aerps-com-auqRTLrrzkc-unsplash-scaled.jpg","keywords":["Artificial intelligence"],"articleSection":["Artificial intelligence","Customer Intelligence","Digital marketing","Retail Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/","url":"https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/","name":"Consumers Want AI When Shopping","isPartOf":{"@id":"https:\/\/mio.one\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/#primaryimage"},"image":{"@id":"https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/05\/aerps-com-auqRTLrrzkc-unsplash-scaled.jpg","datePublished":"2025-05-12T08:00:00+00:00","dateModified":"2026-07-09T08:19:41+00:00","description":"71% of consumers want AI to answer their questions. We analyze its role in the customer journey and how to build trust and drive conversions.","breadcrumb":{"@id":"https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/#primaryimage","url":"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/05\/aerps-com-auqRTLrrzkc-unsplash-scaled.jpg","contentUrl":"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2025\/05\/aerps-com-auqRTLrrzkc-unsplash-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/mio.one\/en\/blog\/more-and-more-consumers-want-ai-as-part-of-their-shopping-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/mio.one\/en\/"},{"@type":"ListItem","position":2,"name":"More and more consumers want AI as part of their shopping experience"}]},{"@type":"WebSite","@id":"https:\/\/mio.one\/en\/#website","url":"https:\/\/mio.one\/en\/","name":"Mio One","description":"","publisher":{"@id":"https:\/\/mio.one\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mio.one\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mio.one\/en\/#organization","name":"Mio One","url":"https:\/\/mio.one\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mio.one\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2023\/09\/mioone-en.svg","contentUrl":"https:\/\/mio.one\/wp-content\/uploads\/sites\/2\/2023\/09\/mioone-en.svg","width":782,"height":782,"caption":"Mio One"},"image":{"@id":"https:\/\/mio.one\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SomosMIOGROUP\/","https:\/\/x.com\/SomosMiogroup","https:\/\/www.instagram.com\/somosmiogroup\/","https:\/\/www.linkedin.com\/company\/miogroup\/"]},{"@type":"Person","@id":"https:\/\/mio.one\/en\/#\/schema\/person\/d535a756e871c6347b8cecf3a9282a1b","name":"comunicacion","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6b0a338c590839724a3da0b111c410569242af145ffefee60fcaf7117a667ecd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6b0a338c590839724a3da0b111c410569242af145ffefee60fcaf7117a667ecd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b0a338c590839724a3da0b111c410569242af145ffefee60fcaf7117a667ecd?s=96&d=mm&r=g","caption":"comunicacion"},"url":"https:\/\/mio.one\/en\/blog\/author\/comunicacion\/"}]}},"_links":{"self":[{"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/posts\/10816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/comments?post=10816"}],"version-history":[{"count":1,"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/posts\/10816\/revisions"}],"predecessor-version":[{"id":10818,"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/posts\/10816\/revisions\/10818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/media\/9488"}],"wp:attachment":[{"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/media?parent=10816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/categories?post=10816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mio.one\/en\/wp-json\/wp\/v2\/tags?post=10816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}