{"id":10837,"date":"2025-02-27T08:00:00","date_gmt":"2025-02-27T07:00:00","guid":{"rendered":"https:\/\/mio.one\/blog\/the-future-of-live-streaming-are-we-missing-an-opportunity\/"},"modified":"2026-07-09T10:20:08","modified_gmt":"2026-07-09T08:20:08","slug":"the-future-of-live-streaming-are-we-missing-an-opportunity","status":"publish","type":"post","link":"https:\/\/mio.one\/en\/blog\/the-future-of-live-streaming-are-we-missing-an-opportunity\/","title":{"rendered":"The Future of Live Streaming: Are We Missing an Opportunity?"},"content":{"rendered":"\n

Estimated reading time: 3 minutes<\/strong><\/sub><\/p>\n\n

The consumption of audiovisual content is evolving rapidly, and ad-supported free streaming (AVOD)<\/strong> is establishing itself as a viable alternative to traditional television. In the U.S., platforms such as Tubi<\/strong><\/a> have shown that the FAST (Free Ad-Supported TV) model can attract massive audiences<\/strong>, as we saw during the last Super Bowl. Meanwhile, in Spain, the model for broadcasting sporting events continues to rely on pay platforms and traditional operators<\/strong>, with no major changes to their strategy. <\/p>\n\n

Tubi and the Super Bowl Case in the U.S.<\/strong> <\/p>\n\n

The biggest sporting event of the year in the U.S., Super Bowl LVIII<\/strong>, broke streaming viewership records. Tubi<\/strong>, a free, ad-supported streaming<\/strong> platform, reached 13.6 million viewers<\/strong>, making it the most-watched broadcast in its category. In total, the event drew more than 23 million viewers on digital platforms<\/strong>, making it the most-watched streaming event in U.S. history. <\/p>\n\n

Fox, the owner of Tubi, chose to stream the game through its FAST platform, expanding its reach to an audience that is already accustomed to consuming digital content at no cost. This success reinforces the trend that major sporting events can thrive outside the traditional subscription model<\/strong>, provided they have a well-defined advertising strategy. <\/p>\n\n

Spain: A Model Resistant to Change<\/strong> <\/p>\n\n

While free streaming is on the rise in the U.S.<\/strong>, major sporting events in Spain remain tied to traditional broadcasters. In 2024, the Super Bowl<\/strong> was available only on Movistar Plus+<\/strong> (pay-TV channels) and NFL Game Pass<\/strong> (via DAZN, with a subscription), with no free viewing options. <\/p>\n\n

The same is true for other global events: the Champions League<\/strong> is still exclusive to Movistar+<\/strong>, LaLiga is available on DAZN and Movistar<\/strong>, and Formula 1<\/strong> can only be viewed with a subscription to DAZN F1<\/strong>. Meanwhile, we\u2019re watching as platforms like <\/a> Tubi, Pluto TV, and The Roku Channel<\/strong> are exploring free, ad-supported models to attract larger audiences, and we wonder: Is that the way forward? <\/p>\n\n

What are we missing out on?<\/strong> <\/p>\n\n

The success of free streaming in the U.S. shows that this model can be a viable and profitable option thanks <\/strong>to new advertising channels and the effective use of first-party data. In Spain, for now: <\/p>\n\n