{"id":10877,"date":"2022-12-13T08:22:44","date_gmt":"2022-12-13T07:22:44","guid":{"rendered":"https:\/\/mio.one\/blog\/what-strategy-is-and-what-it-isnt\/"},"modified":"2026-07-09T10:20:29","modified_gmt":"2026-07-09T08:20:29","slug":"what-strategy-is-and-what-it-isnt","status":"publish","type":"post","link":"https:\/\/mio.one\/en\/blog\/what-strategy-is-and-what-it-isnt\/","title":{"rendered":"What Strategy Is and What It Isn&#8217;t"},"content":{"rendered":"\n\n\n<p><b><i><span data-contrast=\"auto\">There isn\u2019t a single company today that doesn\u2019t develop a strategy in-house. This is essential for any business, mainly because it\u2019s focused on growth and generating revenue. However, if a strategy expert were to analyze most of the strategic plans created by these companies, very few would actually qualify as a strategy. In this post, I\u2019m going to explain what a strategy is\u2014but more importantly, what a strategy isn\u2019t, which you\u2019ll find much more useful than the former. Shall we begin?    <\/span><\/i><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">The <\/span><b><span data-contrast=\"auto\">strategy <\/span><\/b><span data-contrast=\"auto\">is one of the four decisions in <\/span><i><span data-contrast=\"auto\">Scaling Up<\/span><\/i><span data-contrast=\"auto\">  (Talent, Strategy, Execution, and Money). But what is   <\/span><i><span data-contrast=\"auto\">Scaling Up? This, <\/span><\/i><span data-contrast=\"auto\">  It is an approach based on strategic thinking and quality, which means it is not advisable to implement a strategy unless quality control is in place for both the processes and the final product delivered to the customer. This means that growth will only occur if quality standards are guaranteed. <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">According to the concept of <\/span><b><i><span data-contrast=\"auto\">&#8220;scaling up&#8221;<\/span><\/i><\/b><span data-contrast=\"auto\">, there are several factors that must be taken into account when developing a sustainable growth strategy.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The company&#8217;s financial capacity.<\/span><\/b><span data-contrast=\"auto\">  A growth strategy requires having sufficient capital to fund the investments driven by that growth.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":360,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259,\"335559991\":360}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Talent and leadership skills.<\/span><\/b><span data-contrast=\"auto\">  The workforce must consist of trained and well-led employees capable of handling the growth resulting from the proposed strategy.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Added value.<\/span><\/b><span data-contrast=\"auto\">  A strategy that leads to growth should only be considered if it adds value to the market.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Before we sit down to think about a strategy, we need to keep in mind the concepts I just mentioned. Once we have all that under control, let&#8217;s see   <\/span><b><span data-contrast=\"auto\">What is strategy?<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span style=\"font-size: 16px\"> <\/span><\/p><h2><span data-contrast=\"none\" lang=\"ES-ES\" class=\"TextRun SCXW226611152 BCX0\"><span class=\"NormalTextRun SCXW226611152 BCX0\" data-ccp-parastyle=\"heading 2\">What is strategy?<\/span><\/span><span class=\"EOP SCXW226611152 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559738\":40,\"335559739\":0,\"335559740\":259}\"> <\/span><\/h2><p><b><span data-contrast=\"auto\">Strategy is one of the most difficult concepts to understand<\/span><\/b><span data-contrast=\"auto\">  by anyone, and made even more complicated by how difficult it is to implement. A simple definition we could give of what a strategy is might be, for example,   <\/span><b><i><span data-contrast=\"auto\">the specific decisions made to succeed in the market<\/span><\/i><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">This definition of strategy would entail a whole  <\/span><b><span data-contrast=\"auto\">set of options<\/span><\/b><span data-contrast=\"auto\">  that help  <\/span><b><span data-contrast=\"auto\">position  <\/span><\/b><span data-contrast=\"auto\">to the company in a way  <\/span><b><span data-contrast=\"auto\">unique<\/span><\/b> <span data-contrast=\"auto\">in the context of its industry, with the goal of  <\/span><b><span data-contrast=\"auto\">create a sustainable advantage<\/span><\/b><span data-contrast=\"auto\">  and a higher value than the  <\/span><b><span data-contrast=\"auto\">competition<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">To begin developing a strategy, a series of tools are generally used, such as:<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The SWOT Analysis.<\/span><\/b><span data-contrast=\"auto\">  This is used to identify the weaknesses, strengths, threats, and opportunities of any company.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Porter&#8217;s value chain.  <\/span><\/b><span data-contrast=\"auto\">This framework can be used to identify and describe the main functions of any organization, making it possible to distinguish between a company\u2019s primary or essential functions and its support functions, which serve to assist the former.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":360,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259,\"335559991\":360}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">CANVAS Model.<\/span><\/b><span data-contrast=\"auto\">  This is used to identify competitors in four different areas: the target customer base, the product or service offering, the company&#8217;s infrastructure, and its financial viability.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":360,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259,\"335559991\":360}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">PESTEL Analysis.<\/span><\/b><span data-contrast=\"auto\">  This helps identify opportunities that arise in the market and the threats that will need to be addressed, whether political, social, technological, environmental, or legal.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":360,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259,\"335559991\":360}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Generally speaking, very few companies have a clear, focused, and compelling winning strategy. Furthermore, in most cases, managers tend to prioritize what is urgent over what is truly important from a strategic standpoint. This often happens, moreover, because what they have defined is not really a strategy.  <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Let&#8217;s see <\/span><b><span data-contrast=\"auto\">what a strategy is not<\/span><\/b><span data-contrast=\"auto\"> and why some of the ones that are developed are ineffective.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p><h2><span data-contrast=\"none\" lang=\"ES-ES\" class=\"TextRun SCXW261735318 BCX0\"><span class=\"NormalTextRun SCXW261735318 BCX0\" data-ccp-parastyle=\"heading 2\">What is not a strategy.<\/span><\/span><span class=\"EOP SCXW261735318 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559738\":40,\"335559739\":0,\"335559740\":259}\"> <\/span><\/h2><p><span data-contrast=\"auto\">The <\/span><b><span data-contrast=\"auto\">main mistake<\/span><\/b><span data-contrast=\"auto\"> that people make <\/span><b><span data-contrast=\"auto\">when creating a strategy<\/span><\/b><span data-contrast=\"auto\">  The problem is that no effort is being made to develop a winning strategy. The causes are usually as follows: <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":0,\"335559684\":-1,\"335559685\":360,\"335559991\":360,\"469769242\":,\"469777803\":\"left\",\"469777804\":\"%1.\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">End up defining the strategy as a vision.<\/span><\/b><span data-contrast=\"auto\">  Defining a company\u2019s vision and mission is a fundamental part of creating any strategy; however, these alone are not enough. They do not help you determine which direction to take from a production standpoint, nor do they serve as an explicit roadmap to the company\u2019s desired future. Nor do they address which businesses to pursue and which to avoid, and there is no focus on competitive advantage or the basic components of value creation.  <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":0,\"335559684\":-1,\"335559685\":360,\"335559991\":360,\"469769242\":,\"469777803\":\"left\",\"469777804\":\"%1.\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Define the strategy as if it were a plan.  <\/span><\/b><span data-contrast=\"auto\">The strategy, along with the tactics defined to achieve the objectives, is part of the planning process; however, this is not enough, since it does not guarantee that the actions taken will result in a sustainable competitive advantage.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":0,\"335559684\":-1,\"335559685\":360,\"335559991\":360,\"469769242\":,\"469777803\":\"left\",\"469777804\":\"%1.\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">To think that the world is changing so fast that it&#8217;s impossible to plan a medium- and long-term strategy.  <\/span><\/b><span data-contrast=\"auto\">In these cases, it is common to assume that it is impossible to devise a strategy in advance, with companies responding to new threats and opportunities as they arise. This approach puts the company in a reactive mode, making it easy for more strategic competitors to gain the upper hand. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":0,\"335559684\":-1,\"335559685\":360,\"335559991\":360,\"469769242\":,\"469777803\":\"left\",\"469777804\":\"%1.\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Defining strategy as the optimization of the status quo<\/span><\/b><span data-contrast=\"auto\">, that is, trying to optimize what they&#8217;re already doing in their current business. This approach is useful in the short term, but it&#8217;s not a strategy. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":0,\"335559684\":-1,\"335559685\":360,\"335559991\":360,\"469769242\":,\"469777803\":\"left\",\"469777804\":\"%1.\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Basing your strategy on your competitors&#8217; best practices<\/span><\/b><span data-contrast=\"auto\">, but more efficiently. However, equality is not a strategy; it is a surefire recipe for mediocrity. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<\/ol>\n<p><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">A true strategy is always focused on winning<\/span><\/b><span data-contrast=\"auto\">, becoming a market leader, having a significant impact on society, and transforming the world.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Companies that don&#8217;t develop real strategies are content simply to do their jobs well.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">For example, the difference between a small local amusement park and <\/span><b><span data-contrast=\"auto\">Walt Disney World<\/span><\/b><span data-contrast=\"auto\">  The thing is, the small park simply aims to have fun rides, provide good service to its guests, and keep as few rides closed as possible. However, for Walt Disney World, the goal is to make people all over the world happy, as well as to become the world\u2019s largest experiential destination. In short, to be the best. And it\u2019s succeeding.   <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">At <\/span><b><span data-contrast=\"auto\">MioGroup<\/span><\/b><span data-contrast=\"auto\">, ever since we got started in the world of <\/span><b><span data-contrast=\"auto\">digital marketing<\/span><\/b><span data-contrast=\"auto\"> and <\/span><b><span data-contrast=\"auto\">strategic consulting<\/span><\/b><span data-contrast=\"auto\">, we\u2019ve believed that the best way to help our clients grow was through <\/span><b><span data-contrast=\"auto\">comprehensive medium- and long-term strategies<\/span><\/b><span data-contrast=\"auto\">, which would allow them to achieve short-term results with<\/span><span data-contrast=\"auto\">\u00e1<\/span><span data-contrast=\"auto\">practices aligned with that overall strategy. That is why we believe in the   <\/span><b><span data-contrast=\"auto\">End-to-end strategies<\/span><\/b><span data-contrast=\"auto\"> with a single goal: to help our clients become leaders in their industry. <\/span><b><span data-contrast=\"auto\">Want to talk?<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>There isn&#8217;t a single company today that doesn&#8217;t develop a strategy in-house. This is essential for any business, primarily because it is focused on growth and generating revenue. <\/p>\n","protected":false},"author":4,"featured_media":8194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[234],"tags":[336,338,337],"class_list":["post-10877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-advertising-strategy","tag-growth","tag-strategy","tag-swot-analysis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Strategy Is and What It Isn&#039;t<\/title>\n<meta name=\"description\" content=\"Defining a strategy and implementing it is a very complicated process that is often done incorrectly. 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