{"id":10890,"date":"2022-12-20T08:12:26","date_gmt":"2022-12-20T07:12:26","guid":{"rendered":"https:\/\/mio.one\/blog\/online-reviews-why-theyre-important-and-what-you-should-keep-in-mind\/"},"modified":"2026-07-09T10:20:29","modified_gmt":"2026-07-09T08:20:29","slug":"online-reviews-why-theyre-important-and-what-you-should-keep-in-mind","status":"publish","type":"post","link":"https:\/\/mio.one\/en\/blog\/online-reviews-why-theyre-important-and-what-you-should-keep-in-mind\/","title":{"rendered":"Online Reviews: Why They&#8217;re Important and What You Should Keep in Mind."},"content":{"rendered":"\n\n<p><b><i><span data-contrast=\"auto\">Perhaps one of the factors that most influences purchasing decisions today\u2014both online and offline\u2014is the opinions of other users and buyers. But these reviews aren\u2019t just important for that reason; Google and Amazon also take them into account when determining search rankings on their respective platforms. In this post, I\u2019m going to explain the real importance of these reviews, how to manage them properly, and how to tackle the problem of fake reviews. Let\u2019s get started.   <\/span><\/i><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">In recent years, <\/span><b><span data-contrast=\"auto\">e-commerce<\/span><\/b><span data-contrast=\"auto\"> has experienced a boom that has primarily affected traditional retail, causing it to lose market share\u2014especially when businesses have failed to develop an omnichannel strategy that would allow them to take advantage of the benefits of both sales channels.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">In addition, businesses that have completed the <\/span><b><span data-contrast=\"auto\">O2O <\/span><\/b><span data-contrast=\"auto\">(offline-to-online) transition but have failed to understand how the digital world works are running into problems, since the traditional channel has little in common with the online channel when it comes to the <\/span><b><span data-contrast=\"auto\">sales process<\/span><\/b><span data-contrast=\"auto\">. The fact is that, while in traditional stores factors such as location influence sales, in online retail other factors play a decisive role, such as  <\/span><b><span data-contrast=\"auto\">user reviews<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">According to data from <\/span><a href=\"https:\/\/nofakes.com\/es\/\"><span data-contrast=\"none\">NoFakes<\/span><\/a><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">an increase in positive reviews<\/span><\/b> <b><span data-contrast=\"auto\">on an e-commerce site can boost sales by between 270% and 380%<\/span><\/b><span data-contrast=\"auto\">. However, you have to be very careful about this, since there is an entire fraudulent market for reviews, which, according to this same company, may account for as much as 55% of all reviews.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">A survey conducted by the firm Podium found that <\/span><b><span data-contrast=\"auto\">60% of customers check online reviews weekly, and 93% of them say these reviews are a deciding factor when making a decision<\/span><\/b><span data-contrast=\"auto\">. It is estimated that 450,000 reviews are currently viewed each day by internet users, and this number continues to grow year after year. This reflects how important these reviews are to users.   <\/span><i><span data-contrast=\"auto\">reviews <\/span><\/i><span data-contrast=\"auto\">when making their purchasing decisions, both online and in brick-and-mortar stores.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">As you can see, <\/span><b><span data-contrast=\"auto\">user reviews are essential for any online business<\/span><\/b><span data-contrast=\"auto\">, but if you\u2019re still not convinced, here are <\/span><b><span data-contrast=\"auto\">4 compelling reasons<\/span><\/b><span data-contrast=\"auto\"> to convince you to put in the effort to get them.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">They have the power to attract new users and convince those who are undecided.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">They clearly enhance your brand&#8217;s image.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">They help you rank your website online.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">They make up for the negative comments you&#8217;re bound to get.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">However, <\/span><b><span data-contrast=\"auto\">how can we get them to let us <\/span><\/b><b><i><span data-contrast=\"auto\">positive <\/span><\/i><\/b><b><span data-contrast=\"auto\">?<\/span><\/b><span data-contrast=\"auto\"> Let&#8217;s look at some tips for doing just that.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span style=\"font-size: 16px\"> <\/span><\/p><h2><span class=\"EOP SCXW267369815 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559738\":40,\"335559739\":0,\"335559740\":259}\"><span data-contrast=\"none\" lang=\"ES-ES\" class=\"TextRun SCXW45558980 BCX0\"><span class=\"NormalTextRun SCXW45558980 BCX0\" data-ccp-parastyle=\"heading 2\">How to Get People to Leave Positive Online Reviews.<\/span><\/span><span class=\"EOP SCXW45558980 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559738\":40,\"335559739\":0,\"335559740\":259}\"> <\/span> <\/span><\/h2><p><span data-contrast=\"auto\">The first thing you should do is figure out <\/span><b><span data-contrast=\"auto\">where users usually leave reviews<\/span><\/b><span data-contrast=\"auto\">. Google My Business and Amazon are perhaps the most important, but you should also keep an eye on various social media platforms, Trustpilot, and TripAdvisor, depending on what you sell or your customer profile. Once you\u2019ve got all that under control, it\u2019s time to get your satisfied customers to leave that review\u2014one that\u2019s so easy to leave when it\u2019s negative, but so hard to leave when it\u2019s positive. Here are a few tips.  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ol>\n<li><b><span data-contrast=\"auto\">  Ask your customers for a review after every transaction they make with you.<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559685\":0,\"335559739\":160,\"335559740\":259}\"><\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">But since that effort usually takes some work, it\u2019s a good idea to incentivize it with a points program or a reward for their next purchase. However, you need to be careful, as both Google and Amazon can detect that the review was financially incentivized and penalize you for it. Therefore, you\u2019ll need to find a way to reward your satisfied customers who leave a review without setting off any red flags.  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ol start=\"2\">\n<li><b><span data-contrast=\"auto\">  Use email marketing automation.<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"><\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Whether you run an online or offline business, set up an automated email to remind your customer to leave that <\/span><i><span data-contrast=\"auto\">review <\/span><\/i> <span data-contrast=\"auto\">and what you&#8217;re going to give them in return. The best way to get someone to do something is to ask them. Marketing automation helps you do this automatically without spending too much time on it.  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ol start=\"2\">\n<li><b><span data-contrast=\"auto\">  Put up a sign on the counter or at the register.<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559685\":0,\"335559739\":160,\"335559740\":259}\"><\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">If you have a physical store, place signs on the counter or in the checkout area with QR codes so your customers can access the page where you want them to leave their reviews. Make it easy for them, and if you also have the support of your store staff, it will be much simpler. <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ol start=\"3\">\n<li><b><span data-contrast=\"auto\">  Add a link to your email signature.<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559685\":0,\"335559739\":160,\"335559740\":259}\"><\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">This makes it easier for your customers to leave a <\/span><i><span data-contrast=\"auto\">review<\/span><\/i><span data-contrast=\"auto\">, and it also serves as a reminder that they can do something for you if you\u2019ve provided them with good service.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ol start=\"4\">\n<li> <b><span data-contrast=\"auto\"> Create a page specifically for <\/span><\/b><b><i><span data-contrast=\"auto\">reviews <\/span><\/i><\/b><b><span data-contrast=\"auto\">on your website.<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559685\":0,\"335559739\":160,\"335559740\":259}\"><\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Add a section to your website where users can easily leave a review, and make it visible to other users. You&#8217;d be surprised how much it can grow with real reviews from your customers. <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ol start=\"5\">\n<li> <b><span data-contrast=\"auto\"> Submit <\/span><\/b><b><i><span data-contrast=\"auto\">reviews <\/span><\/i><\/b><b><span data-contrast=\"auto\">on social media.<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"><\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Social media platforms are a perfect way to connect with your followers\u2014and, therefore, to ask them to do things for you. Don\u2019t be shy\u2014ask your followers to leave positive reviews about your products or your brand. Many of them love your brand, and others are even \u2018  <\/span><i><span data-contrast=\"auto\">brand lovers<\/span><\/i><span data-contrast=\"auto\">,\u201d which means they\u2019ll leave a positive comment.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559685\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">But be careful\u2014you can&#8217;t just ask for reviews out of the blue, since you might end up asking a dissatisfied customer. To avoid this: <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559685\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Identify dissatisfied customers before they place an order.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Blend the highlights in gradually so that the final result looks as natural as possible.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"auto\">Always thank users who leave positive reviews, and don&#8217;t delete the negative ones. Instead, use them as an opportunity to tell customers more about your product. <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"auto\">Avoid asking for opinions haphazardly and just for the sake of quantity.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"auto\">Don&#8217;t fake reviews\u2014eventually, people will notice, or worse, Google or Amazon will.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Regarding the latter, it&#8217;s important for you to understand what&#8217;s happening with the <\/span><b><span data-contrast=\"auto\">market for fake reviews<\/span><\/b><span data-contrast=\"auto\">. The fact is that, in recent years, markets for buying and selling  <\/span><i><span data-contrast=\"auto\">reviews  <\/span><\/i><span data-contrast=\"auto\">fake. An easily accessible &#8220;all-you-can-eat&#8221; buffet where, with a simple Google search and for a small fee, 5-star reviews can be added to any business in a matter of seconds. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p><h2><span data-contrast=\"none\" lang=\"ES-ES\" class=\"TextRun SCXW258673816 BCX0\"><span class=\"NormalTextRun SCXW258673816 BCX0\" data-ccp-parastyle=\"heading 2\">Beware <\/span><span class=\"NormalTextRun SCXW258673816 BCX0\" data-ccp-parastyle=\"heading 2\">of fake reviews.<\/span><\/span><span class=\"EOP SCXW258673816 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559738\":40,\"335559739\":0,\"335559740\":259}\"> <\/span><\/h2><p><span data-contrast=\"auto\">This type of <\/span><b><span data-contrast=\"auto\">fake reviews<\/span><\/b><span data-contrast=\"auto\"> are doubly harmful, since they can deal a fatal blow to your brand\u2019s reputation if they\u2019re detected, and they also mislead consumers by implying a level of quality in your reviews that ultimately isn\u2019t true.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">In 2018, an Italian court set a precedent by sentencing an internet user to 9 months in prison and ordering him to pay 8,000 euros in damages after he posted fake reviews on TripAdvisor.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">In this regard, the <\/span><b><span data-contrast=\"auto\">law <\/span><\/b><span data-contrast=\"auto\">is clear: Article L.121-2 of the Consumer Code considers \u201c<\/span><i><span data-contrast=\"auto\">commercial practices based on statements, indications, or representations that are false or likely to mislead the consumer, which may relate in particular to the essential characteristics of a good or service <\/span><\/i><span data-contrast=\"auto\">.\u201d <\/span><b><span data-contrast=\"auto\">The penalty can be up to 2 years in prison and a fine of up to 300,000 euros<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Keep in mind that the reviews we find online can come from three sources:<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"10\" data-aria-level=\"1\"><span data-contrast=\"auto\">People who are paid to do this.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"11\" data-aria-level=\"1\"><span data-contrast=\"auto\">Bots that automatically generate reviews.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"12\" data-aria-level=\"1\"><span data-contrast=\"auto\">Consumers sharing their real-life experiences.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Only the third option should be considered reliable, since the first two are deceptive tactics designed to influence consumers&#8217; decisions.  <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">The most common way to identify a fake review is:<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"13\" data-aria-level=\"1\"><span data-contrast=\"auto\">If the reviews are identical and repeat the same text and the same photos.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"14\" data-aria-level=\"1\"><span data-contrast=\"auto\">If the profiles of the people expressing their opinions are repeated.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"15\" data-aria-level=\"1\"><span data-contrast=\"auto\">If reviews are found to be too short, without a well-reasoned and dated explanation.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"16\" data-aria-level=\"1\"><span data-contrast=\"auto\">If there are errors in vocabulary and spelling, this may lead us to believe that these are machine translations.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"17\" data-aria-level=\"1\"><span data-contrast=\"auto\">If a competing establishment is clearly promoted.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">From <\/span><b><span data-contrast=\"auto\">MioGroup <\/span><\/b> <span data-contrast=\"auto\">We believe that the best way to foster positive reviews is through a combination of communication and customer service, where the user and customer experience is meticulously cared for throughout their entire journey. Only then will you naturally earn those reviews. And if not, you can always give them a little boost with some of the tips in this post.    <\/span><b><span data-contrast=\"auto\">Can we help you?<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Perhaps one of the factors that most influences purchasing decisions today\u2014both online and offline\u2014is the opinions of other users and buyers. In this post, I\u2019m going to explain the real importance of these reviews, how to manage them properly, and how to combat the problem of fake reviews. <\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[241],"tags":[345,351,352,353],"class_list":["post-10890","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-ecommerce","tag-fake-reviews","tag-online-reviews","tag-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Reviews: Why They&#039;re Important and What to Keep in Mind<\/title>\n<meta name=\"description\" content=\"Online reviews are a key factor in purchasing decisions today. 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