{"id":10910,"date":"2022-10-25T07:13:54","date_gmt":"2022-10-25T05:13:54","guid":{"rendered":"https:\/\/mio.one\/blog\/how-to-use-nlp-natural-language-processing-in-digital-marketing\/"},"modified":"2026-07-09T10:30:56","modified_gmt":"2026-07-09T08:30:56","slug":"how-to-use-nlp-natural-language-processing-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/mio.one\/en\/blog\/how-to-use-nlp-natural-language-processing-in-digital-marketing\/","title":{"rendered":"How to Use NLP (Natural Language Processing) in Digital Marketing."},"content":{"rendered":"\n\n\n<p><b><i><span data-contrast=\"auto\">When you use auto-correct or predictive text on your phone, you\u2019re using NLP; when you search on Google, you\u2019re also using natural language processing; and even when you ask Alexa a question. The truth is that the NLP market is projected to grow by more than 30% by 2025, and it can be extremely useful in marketing. In this post, I\u2019m going to explain what NLP is, where it fits in from a technical standpoint, how it has evolved, and its applications in the field of digital marketing. Let\u2019s dive in.   <\/span><\/i><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">NPL, or Natural Language Processing  <\/span><\/b><span data-contrast=\"auto\">(Natural Language Processing in Spanish) is a field of artificial intelligence that uses computational linguistics to enable computers to understand the complexity of human language in all its forms. And the truth is, understanding the context behind our words is a major challenge. <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Therefore, the <\/span><b><span data-contrast=\"auto\">goal <\/span><\/b><span data-contrast=\"auto\">of Natural Language Processing is to help computers make sense of what we say, with the aim of creating value for us.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">As I mentioned earlier, PLN and NPL have many uses today; they are so deeply integrated into our daily lives that we no longer even realize their value or what lies behind them. Some basic examples include: <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">The <\/span><b><span data-contrast=\"auto\">grammar checker for the text <\/span><\/b><span data-contrast=\"auto\">you write on a daily basis in Microsoft Word.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Google Translate<\/span><\/b><span data-contrast=\"auto\"> Every time you try to translate a long text, it no longer gives you a literal translation like it used to; now it tries to make sense of the sentences, specifically through NLP.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">The <\/span><b><span data-contrast=\"auto\">customer service call centers<\/span><\/b><span data-contrast=\"auto\">  in basic response scenarios. Here, through natural language processing, they are able to respond to specific requests. <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Google searches<\/span><\/b><span data-contrast=\"auto\">, which<\/span><span data-contrast=\"auto\">  are becoming more complex every day. Users are typing longer sentences and asking more complex questions to find the solution they&#8217;re looking for. Through NLP, Google is able to focus not only on keywords but also take into account the logic behind what the user is asking.  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Let&#8217;s see <\/span><b><span data-contrast=\"auto\">exactly where Natural Language Processing fits into the field of science.<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<h2><span data-contrast=\"none\">Where does NLP, or Natural Language Processing, fit in from a technical standpoint?<\/span><\/h2>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559738\":40,\"335559739\":0,\"335559740\":259}\"><\/span><\/p><p><span data-contrast=\"auto\">NPL is very similar to <\/span><b><span data-contrast=\"auto\">Machine Learning<\/span><\/b><span data-contrast=\"auto\"> and <\/span><b><span data-contrast=\"auto\">Artificial Intelligence<\/span><\/b><span data-contrast=\"auto\">\u2014even <\/span><b><span data-contrast=\"auto\">Deep Learning<\/span><\/b><span data-contrast=\"auto\">. I don&#8217;t want this post to serve as an explanation of each one, nor to highlight their differences; however, it&#8217;s important to know where it fits in. Let&#8217;s take a quick look. <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Artificial Intelligence <\/span><\/b><span data-contrast=\"auto\">in very broad terms, aims to make machines smarter on their own, whether it\u2019s a car, an industrial robot, or a refrigerator. <\/span><b><span data-contrast=\"auto\">Machine Learning<\/span><\/b><span data-contrast=\"auto\">  Instead, it is a subset of AI that encompasses everything that enables systems to learn on their own. And from this comes the   <\/span><b><span data-contrast=\"auto\">Deep Learning,<\/span><\/b><span data-contrast=\"auto\">  which, in turn, is a subset of ML (Machine Learning), but applied to large datasets. How do we fit NLP into all of this? It&#8217;s very simple: it lies right in the middle of them all.  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Although Natural Language Processing has been in the news more frequently in recent years, the truth is that, just like artificial intelligence, it has been around for several decades.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">In fact, we can trace its origins back to the 1950s, when it was used to translate from Russian into English. You can probably guess why. Upon learning this, the Soviet Union wasted no time in doing exactly the same thing\u2014but in reverse\u2014and within a few years became the world leader in machine translation.  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">But it was in 1966 that the NPL began to play an important role in the lives of ordinary people, when <\/span><a href=\"https:\/\/es.wikipedia.org\/wiki\/Joseph_Weizenbaum\"><b><span data-contrast=\"none\">Joseph Weizenbaum<\/span><\/b><\/a><span data-contrast=\"auto\"> programmed the <\/span><b><span data-contrast=\"auto\">first chatbot<\/span><\/b><span data-contrast=\"auto\">, with which one could have conversations\u2014albeit very limited ones.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">It seems that progress came to a standstill after this chatbot, until the late 1980s, when the field was revolutionized by the emergence of the first forms of machine learning. Since then, natural language processing has continued to grow. <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">But, <\/span><b><span data-contrast=\"auto\">what impact is NPL having on digital marketing?<\/span><\/b><span data-contrast=\"auto\"> Let&#8217;s take a look.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<h2><span data-contrast=\"none\">What is the value of Natural Language Processing in digital marketing?<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559738\":40,\"335559739\":0,\"335559740\":259}\"> <\/span><\/h2><p><span data-contrast=\"auto\">Perhaps the best-known use of NLP in the world of digital marketing is in voice search, which relies entirely on it. However, there are many other areas within marketing where it can lead to interesting advancements and benefits, such as: <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">1. Understand how customers feel.<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">I&#8217;m sure you know what I&#8217;m talking about\u2014you might even work with some of these tools\u2014but I bet you&#8217;ve never stopped to think that NLP is behind them, right?<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">That&#8217;s right, we&#8217;re talking about <\/span><b><i><span data-contrast=\"auto\">social selling<\/span><\/i><\/b><span data-contrast=\"auto\">\u2014that is, the tools that allow you to monitor online conversations related to your business, company, industry, or followers.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Using natural language processing, this software analyzes social media posts, comments, content, and other content. Today, there are a multitude of tools available. Perhaps the best-known ones worldwide are:  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Brandwatch.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">MonkeyLearn.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Lexalytics.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Social Mention.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":,\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Social Searcher.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Have you worked with any of them?<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">2. Creating chatbots for customer acquisition and customer service.<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Our society is becoming more fast-paced every day. We want quick answers that help us right when we need them. In this regard, customer service departments have turned to AI and NLP to develop chatbots that allow people to find quick answers before connecting them with real people.  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">These days, especially among Millennials and Gen Z, people prefer to use a chatbot rather than chat with a real person when interacting with a brand. In fact, according to several studies, of the total population,   <\/span><b><span data-contrast=\"auto\">54% would always choose a chatbot over a human<\/span><\/b><span data-contrast=\"auto\">  if doing so would get me an answer 10 minutes faster. Wouldn&#8217;t you do the same if that were the case? <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">3. Identifying trends.<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">If you\u2019re working on identifying the next trends in your industry, it\u2019s very likely that one of the things you\u2019ll do is subscribe to an RSS feed or a news aggregator, which automatically provide you with all the relevant information. NLP takes things much further by finding that information and summarizing all the key points in a fraction of a second. So, who isn\u2019t up to date on the latest trends?  <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">4. Increase the pace at which you create your content.<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">In content creation, creativity is extremely important and essential for setting your content apart from that of your competitors; however, AI\u2014through Natural Language Processing\u2014can be used to create many other, simpler pieces of content on a large scale.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">However, where there\u2019s even greater potential is in product descriptions. If you run a large e-commerce business that receives hundreds and hundreds of new product listings every week, you\u2019ll be very grateful to have a bot generate those product descriptions for you. And that\u2019s where NLP really comes into its own. Brands like Esprit and Dickies\u2014and even Alibaba\u2014are already doing this today.   <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">5. Voice assistants.<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">According to the AIMC, 4.3 million Spanish households use virtual voice assistants, which operate precisely on the basis of NLP. Natural language processing converts the voice commands you give the assistant into text. It immediately matches that text semantically with the device\u2019s knowledge base and instantly provides a useful response.  <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">When it comes to marketing, voice assistants haven\u2019t been fully tapped yet, but some pretty interesting things are already happening\u2014like what Netflix did to promote the release of the second season of *Stranger Things*. The campaign allowed people who own a Google Home to have a conversation with Dustin, one of the characters from the series. Imagine the potential of that campaign. If you\u2019re a fan of the series, wouldn\u2019t you want to ask him a couple of questions?   <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">As you can see, <\/span><b><span data-contrast=\"auto\">artificial intelligence<\/span><\/b><span data-contrast=\"auto\">  and its variants are offering more and better opportunities in the field of marketing, helping marketing professionals and companies become more effective every day. In   <\/span><b><span data-contrast=\"auto\">MioGroup  <\/span><\/b><span data-contrast=\"auto\">We have professionals specializing in artificial intelligence who can help you achieve the goals of improvement and innovation you seek for your marketing department or your business as a whole. But we also have professionals with expertise in creativity and strategy who will turn that into something truly innovative and useful.   <\/span><b><span data-contrast=\"auto\">Should we talk?<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>When you use auto-correct or predictive text on your phone, you\u2019re using NLP; when you search on Google, you\u2019re also using natural language processing; and even when you ask Alexa a question, you\u2019re using it. Don\u2019t miss out on learning what it is and how it\u2019s used in marketing. <\/p>\n","protected":false},"author":4,"featured_media":8175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[240,239,242],"tags":[224,223,350,379,378],"class_list":["post-10910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-business-intelligence","category-machine-learning-en","tag-artificial-intelligence","tag-ia-en","tag-machine-learning","tag-natural-language-processing","tag-npl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Data Science Solves Real-World Problems in Business.<\/title>\n<meta name=\"description\" content=\"Natural Language Processing is a field of AI that enables machines to understand human 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