{"id":10934,"date":"2021-04-28T17:25:15","date_gmt":"2021-04-28T15:25:15","guid":{"rendered":"https:\/\/mio.one\/blog\/bye-bye-cookies-how-to-gain-a-competitive-edge-in-a-cookieless-environment\/"},"modified":"2026-07-09T10:31:11","modified_gmt":"2026-07-09T08:31:11","slug":"bye-bye-cookies-how-to-gain-a-competitive-edge-in-a-cookieless-environment","status":"publish","type":"post","link":"https:\/\/mio.one\/en\/blog\/bye-bye-cookies-how-to-gain-a-competitive-edge-in-a-cookieless-environment\/","title":{"rendered":"BYE BYE COOKIES: How to Gain a Competitive Edge in a Cookieless Environment"},"content":{"rendered":"\n\n<p>We\u2019re in the final countdown to the start of a new era in the digital advertising industry. Just as the first regulatory changes mark their tenth anniversary, Google has announced the end of third-party cookies in its browser by 2022. <\/p>\n<p>According to the tech giant, the reason for this measure is to enhance user privacy and security while browsing, but how will this change the way online advertising is conducted? What new opportunities will arise, and which players will drive this change? How should we prepare? What options are being considered?   <\/p>\n<p>In this webinar, we\u2019ll address all these questions and analyze the possible scenarios, how they affect brands, and how we can prepare for a new era in online advertising.<\/p>\n<p><strong>Agenda:<\/strong><br\/>\u00b7 The impact of the phase-out of third-party cookies in Google Chrome.<br\/>\u00b7 Impact on the advertising industry and business models.<br\/>\u00b7 Alternatives proposed by the industry (Google Privacy Sandbox, IDS, IAB, Project React)<br\/>\u00b7 How to build a first-party data ecosystem.<br\/>\u00b7 Q&#038;A<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re in the final countdown to the start of a new era in the digital advertising industry. Just as the first regulatory changes mark their tenth anniversary, Google has announced the end of third-party cookies in its browser by 2022. <\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[227],"tags":[],"class_list":["post-10934","post","type-post","status-publish","format-standard","hentry","category-data-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BYE BYE COOKIES: How to Gain a Competitive Edge in a Cookieless Environment - MIO One<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mio.one\/en\/blog\/bye-bye-cookies-how-to-gain-a-competitive-edge-in-a-cookieless-environment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BYE BYE COOKIES: How to Gain a Competitive Edge in a Cookieless Environment - MIO One\" \/>\n<meta property=\"og:description\" content=\"We\u2019re in the final countdown to the start of a new era in the digital advertising industry. 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