{"id":10938,"date":"2021-04-09T11:55:18","date_gmt":"2021-04-09T09:55:18","guid":{"rendered":"https:\/\/mio.one\/blog\/open-webinar-bye-bye-cookies\/"},"modified":"2021-04-09T11:55:18","modified_gmt":"2021-04-09T09:55:18","slug":"open-webinar-bye-bye-cookies","status":"publish","type":"post","link":"https:\/\/mio.one\/en\/blog\/open-webinar-bye-bye-cookies\/","title":{"rendered":"OPEN WEBINAR! BYE BYE COOKIES"},"content":{"rendered":"<p style=\"text-align: justify\">We\u2019re in the final countdown to the start of a new era in the digital advertising industry. Just as the first regulatory changes mark their tenth anniversary, Google has announced the end of third-party cookies in its browser by 2022. <\/p>\n<p style=\"text-align: justify\">According to the tech giant, the reason for this measure is to enhance user privacy and security while browsing, but how will this change the way online advertising is conducted? What new opportunities will arise, and which players will drive this change? How should we prepare? What options are being considered?   <\/p>\n<p style=\"text-align: justify\">In this <span>webinar<\/span>, we\u2019ll address all these questions and analyze the scenarios that may arise, how they affect brands, and how we can prepare for a new era in online advertising.<\/p>\n<p><strong><u>Agenda<\/u><\/strong>:<\/p>\n<ul>\n<li>The Impact of the Phase-Out of Third-Party Cookies in Google Chrome.<\/li>\n<li>Impact on the advertising industry and business model.<\/li>\n<li>Alternatives Proposed by the Industry (Google Privacy Sandbox, IDS, IAB, Project React)<\/li>\n<li>How to Build a First-Party Data Ecosystem.<\/li>\n<li>Q&#038;A<\/li>\n<\/ul>\n<p>&nbsp;<span style=\"text-decoration: underline\"><strong>Speakers<\/strong><\/span>:<\/p>\n<ul>\n<li><span style=\"font-weight: 400\"><span style=\"text-decoration: underline\">\u00c1lvaro Cabrera<\/span><br \/>\n<\/span><span style=\"font-weight: 400\">(CEO of D\u00edgitos)<\/span><\/li>\n<li><span style=\"font-weight: 400\"><span style=\"text-decoration: underline\">Javier Varas <\/span><br \/>\n(Head of Data &#038; Analytics, HMG)<\/span><\/li>\n<\/ul>\n<p>We&#8217;re looking forward to seeing you!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>  How to Gain a Competitive Edge in a Cookieless Environment<\/p>\n","protected":false},"author":4,"featured_media":7581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[244],"tags":[],"class_list":["post-10938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OPEN WEBINAR! BYE BYE COOKIES - MIO One<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mio.one\/en\/blog\/open-webinar-bye-bye-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OPEN WEBINAR! 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