{"id":10939,"date":"2022-03-15T16:10:41","date_gmt":"2022-03-15T15:10:41","guid":{"rendered":"https:\/\/mio.one\/blog\/why-and-how-to-advertise-on-twitch\/"},"modified":"2026-07-09T10:31:14","modified_gmt":"2026-07-09T08:31:14","slug":"why-and-how-to-advertise-on-twitch","status":"publish","type":"post","link":"https:\/\/mio.one\/en\/blog\/why-and-how-to-advertise-on-twitch\/","title":{"rendered":"Why and How to Advertise on Twitch."},"content":{"rendered":"\n\n<p style=\"text-align: justify\"><strong>You&#8217;ve heard of Twitch, of Ibai Llanos, and of their incredible streaming audiences, but when you go to Twitch.tv, you don&#8217;t understand a thing. All you see are gamers live-streaming games you\u2019ve never even heard of. Where\u2019s the potential? Why do you keep hearing about the opportunities this platform offers for advertising and connecting with your audience? And more importantly, where and how do you advertise there?    <\/strong><\/p>\n<ul><\/ul>\n<p style=\"text-align: justify\"><strong>Twitch<\/strong> began as a <strong>video game <em>streaming<\/em> platform<\/strong>, and its <strong>acquisition by Amazon in 2014<\/strong> for <strong>nearly one billion dollars<\/strong> (970 to be exact) marked a turning point, transforming it into the world\u2019s largest video <em>streaming<\/em> platform. Today, a <em>gamer<\/em> on Twitch can get millions of views a month by streaming their gameplay live. But <em>engagement<\/em> with their audience isn\u2019t just about what they play and how they play it\u2014it\u2019s also about the <strong>real-time comments<\/strong> and the <strong>chat<\/strong> through which <strong>they interact<\/strong> with their audience.  <\/p>\n<p style=\"text-align: justify\">The platform currently has more than <strong>100 million monthly active users<\/strong> and <strong>2.2 million monthly <em>streamers<\/em><\/strong>. According to data from the network itself, <strong>just over 61% of users chat with the community<\/strong>, which is a very impressive figure for any network. In terms of usage, the numbers aren\u2019t bad either, since <strong>58%<\/strong> of all users <strong>spend more than 20 hours a month on the platform<\/strong>.  <\/p>\n<p style=\"text-align: justify\">But even though most streams are about video games, more and more streams about cooking, sightseeing, sports, and other topics are being added\u2026 These are attracting more and more brands to this new channel, with the goal of engaging an audience as purely digital as <strong>Generation Z<\/strong> (the average Twitch user is a 21-year-old man).<\/p>\n<p style=\"text-align: justify\">The fact is that this generation is particularly unique, as it is known for its brand loyalty and for having a natural aversion to anything that smacks of advertising. However, according to studies by the platform, <strong>82% of its users believe that sponsorships as an advertising medium are positive for the video game industry<\/strong>. This indicates that <strong>advertising content is well-received on <\/strong>this platform. That said, don\u2019t think of conventional advertising messages, since the messaging model must also be quite unique.   <\/p>\n<h2 style=\"text-align: justify\">How Twitch is structured from an advertising perspective.<\/h2>\n<p style=\"text-align: justify\">With a predominantly male audience (81.5% of users), the marketing and advertising ecosystem revolves around what they call <strong><em>partners<\/em><\/strong>\u2014that is, a <em>streamer<\/em> approved by the platform. To achieve this, the streamer must <strong>meet the following conditions:<\/strong> <\/p>\n<ol style=\"text-align: justify\">\n<li><strong>To<\/strong> have an <strong>audience that is constantly growing<\/strong>, as well as <strong>a chat feature<\/strong> that is used more and more by that audience every day.<\/li>\n<li>Be <strong>consistent in your broadcasts<\/strong> (at least three times a week).<\/li>\n<li>And that the <strong>content<\/strong> complies with the site&#8217;s <strong>terms and conditions of use<\/strong>.<\/li>\n<\/ol>\n<p style=\"text-align: justify\">Once a content creator becomes <em>a partner<\/em>, they can post different ad formats\u2014but only once every 8 minutes.<\/p>\n<p style=\"text-align: justify\">Now that you have a general idea of what Twitch is, you might be wondering why it&#8217;s a good idea <strong>to invest in advertising on Twitch<\/strong>. Well, here&#8217;s why: <\/p>\n<ul style=\"text-align: justify\">\n<li>The platform has <strong>more than 100 million unique monthly users<\/strong><\/li>\n<li>It has more than <strong>2.2 million <em>streamers<\/em><\/strong> per month.<\/li>\n<li>More than <strong>16 trillion minutes<\/strong> are used each month.<\/li>\n<li>More than <strong>11 million streams<\/strong> per month.<\/li>\n<li>It has more than <strong>000 <em>partners<\/em><\/strong>.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">But above all, because <strong>it\u2019s an excellent way to connect with and influence a young audience<\/strong>. Fifty-five percent of users on Amazon\u2019s video platform are between the ages of 18 and 34, <strong>making it one of the best places to reach this audience precisely<\/strong>. <\/p>\n<p style=\"text-align: justify\">However, despite all this, Twitch is struggling to connect with brands from an advertising perspective. Let&#8217;s see what they&#8217;re doing to reach advertisers. <\/p>\n<h2 style=\"text-align: justify\">How they&#8217;re trying to get advertisers to advertise on Twitch.<\/h2>\n<p style=\"text-align: justify\">Twitch knows that to attract brands, it can\u2019t just be a platform for <em>gamers<\/em>. That\u2019s why the company is currently focusing its efforts on <strong>attracting a wider variety of content and creators<\/strong> \u2014such as those in the fields of cooking, sports, and wellness&#8230; This is the only way to attract a wider audience from different backgrounds and demographic groups, thereby sustaining the platform\u2019s growth while also becoming a more attractive advertising channel for a wider variety of brands.  <\/p>\n<p style=\"text-align: justify\">Currently, the<em>\u201cchatting\u201d<\/em>category, along with two specific games (Grand Theft Auto V and League of Legends), have by far the most views compared to the rest. However, the platform\u2019s goal is to gradually include more <em>non-gaming<\/em> content in that ranking. <\/p>\n<p style=\"text-align: justify\"><strong>Another area that needs attention is the moderators.<\/strong>  This is because they want to create an environment where brands feel safe. In fact, it\u2019s increasingly becoming a platform where marketers and brands are coming to explore, and these moderators play an important role. <\/p>\n<p style=\"text-align: justify\">In the digital magazine <strong><em>Digiday<\/em><\/strong>, they explain that the platform has evolved from being a space for <em>gamers<\/em> to one for <strong>lifestyle<\/strong> <em>streamers<\/em>, which has led brands to explore further what they can do with the platform. Twitch, they explain, is also trying to purge controversial content to lay the groundwork for further expansion. <\/p>\n<p style=\"text-align: justify\">But the search for that \u201cbrand-friendly\u201d content is leading to <strong><em>account suspensions<\/em><\/strong> by the platform due to inappropriate broadcasts. <strong>These suspensions are causing problems with the<\/strong> platform\u2019s <strong>original content creators<\/strong>, who are its lifeblood. Given this, it\u2019s clear that Twitch will have to strike a balance. <\/p>\n<p style=\"text-align: justify\">After what I&#8217;ve told you, if you&#8217;re wondering, &#8220;Okay, I&#8217;m interested, but what kinds of ad formats are there?&#8221; Keep reading, because I&#8217;m about to tell you. <\/p>\n<h2 style=\"text-align: justify\">What advertising formats are available on Twitch?<\/h2>\n<p style=\"text-align: justify\">There are two types of advertising on Twitch:<\/p>\n<ol style=\"text-align: justify\">\n<li><strong> <\/strong><strong>Conventional advertising, just like on other social media platforms.<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify\">In this case, you have a wide range of options:<\/p>\n<ul style=\"text-align: justify\">\n<li><strong>Bounty Board<\/strong>. A program that pays <em>streamers<\/em> to promote services and brands. <\/li>\n<li><strong>Homepage Carousel<\/strong>. This is the typical carousel-style format located in the center of the screen. <\/li>\n<li><strong>Home page<\/strong>. This consists of two images on a colored background chosen by the advertiser, with the two images combined to fill the entire space. <\/li>\n<li><strong>Medium rectangle<\/strong>. This is the typical side banner that remains fixed as you <em>scroll<\/em>. <\/li>\n<li><strong>Super Leaderboard<\/strong>. This is the classic top banner, which you can place on the game directory page or the channel directory page. It\u2019s always visible to keep users informed.  <\/li>\n<li><strong>Synchronized units<\/strong>. This format involves synchronizing different ad formats\u2014for example, the medium rectangle with the super <em>leaderboard<\/em>\u2014so that they interact with each other, thereby offering more creative possibilities for communication. <\/li>\n<li><strong>Traditional video ad formats<\/strong>. These include various options, such as one for mobile devices, another for the desktop version, or the integration of video into a <em>live stream<\/em>, among others. <\/li>\n<\/ul>\n<p style=\"text-align: justify\">Twitch operates on a CPM (cost per thousand impressions) system, and the price generally ranges from $2 to $10 per 1,000 impressions.<\/p>\n<ol start=\"2\" style=\"text-align: justify\">\n<li><strong> <\/strong><strong>Advertising directly on a gamer&#8217;s or streamer&#8217;s channel.<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify\">It works just like any campaign with an <strong><em>influencer<\/em><\/strong> on any other social media platform. Associating your brand with that <em>influencer<\/em> can be highly beneficial for your business, but it\u2019s difficult to find someone who truly embodies the values your brand wants to be associated with. To do this, you need to thoroughly research the <em>streamer<\/em> (their bio), the quality of their content and creations, their reach, and their level of engagement with their audience, among other factors.  <\/p>\n<p style=\"text-align: justify\">At MioGroup, we have expert teams in <strong>social media<\/strong>, <strong>paid media<\/strong>, and <strong>digital creativity who <\/strong>can definitely help you create that great Twitch project that will finally connect you with that young audience you\u2019ve been struggling to reach. <strong>Want to talk?<\/strong><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Where is that potential? Why do you keep hearing about the opportunities this platform offers for advertising and connecting with your audiences? And more importantly, where and how do you advertise there? In this post, we\u2019ll explain what it is, how Twitch aims to reach advertisers, and what advertising formats are available. Interesting, right? Well, let\u2019s dive in.     <\/p>\n","protected":false},"author":4,"featured_media":9052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[256,251,249],"tags":[],"class_list":["post-10939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rrss","category-social-ads-en","category-social-media-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why and How to Advertise on Twitch. -<\/title>\n<meta name=\"description\" content=\"This social media platform is becoming a hit with Gen Z users. Now is the time to advertise on Twitch. 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