AI agents are already in use at Spanish companies

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In Spain, the use of artificial intelligence agents is no longer a promise for the future—it is a reality today. More and more companies are integrating these systems to automate processes, scale up capabilities, and improve efficiency. Areas such as customer service, marketing, and product development are seeing how AI is completely transforming the way they operate.

According to Microsoft’s latest Work Trend Index, 89% of executives in Spain plan to adopt AI agents in the next 12 to 18 months. This percentage is well above the European average and confirms the Spanish business community’s push toward more agile, connected, and sustainable models.

This isn’t just about automation; we’re talking about a new way of working where AI doesn’t replace human talent, but rather complements it. Repetitive or low-value tasks are delegated to intelligent systems so that people can focus on what really matters: thinking, deciding, and creating.

MIO One and SuperReal: AI Applied to Real-World Challenges

From MIO One, together with our company specializing in Artificial Intelligence, SuperReal, we’ve been working for some time with clients who have already taken the leap. For companies across various industries, we’ve developed custom AI agents to address specific challenges such as process automation, service personalization, and information management.

Our teams of experts in strategy, technology, and data support brands throughout the entire process: from identifying use cases to designing, training, and deploying the agents.

The role of the “agent manager”

With this advancement, according to the same report, a new role has also begun to emerge: the agent manager, a professional who designs, trains, and oversees the work of these systems. This is because AI is no longer a static tool—it is a dynamic collaborator that requires guidance, objectives, and ongoing supervision.

In fact, according to the same study, 74% of Spanish executives are already considering hiring professionals with specific AI expertise. And that’s not all: over the next five years, teams will manage agents, redesign processes using AI, and create multi-agent systems to automate complex tasks.

Education: The Key to Bridging the Digital Divide

Despite the enthusiasm, there is still a long way to go. Only 32% of employees feel comfortable using AI agents, compared to 63% of executives. That’s why at MIO One, we also view training as a key pillar of any technological transformation. Preparing teams is what ensures that AI isn’t just a passing trend, but a truly valuable tool.

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📝 This article is based on data collected by Microsoft’s 2025 Work Trends Index.

Communication Editorial Office