AI will continue to rise on the stock market

Beyond market volatility and speculation about how far the tech rally might go, the fact is that, with the emergence of artificial intelligence, many publicly traded companies that rely on this technology have seen double-digit growth in market capitalization over the past year.

In addition to the obvious reasons, others can be found in various reports that highlight its potential in the coming years—a prospect that applies to every sector of activity, regardless of the field. PwC’s Global Artificial Intelligence Study predicts, for example, that AI could contribute an additional $15.7 trillion to the global economy by 2030. This equates to a GDP increase of up to 26% in China and 14.5% in North America. Furthermore, according to Global Markets Insights, 91% of leading organizations are already investing in AI initiatives.

Similarly, the countries with the highest number of AI patents ( China, the United States, Japan, South Korea, and Europe, according to the WIPO report on patenting activity in the field of generative AI, reflect the global competition for leadership in this emerging technology, much like the race to the moon itself.

Similarly, a 2022 McKinsey survey also highlighted where the greatest impact of AI was perceived within companies, with product and/or service development ranking first—tied with marketing and sales, service operations (customer service and back office), and risk modeling and analysis.

Therefore, the advent and implementation of AI can be compared to a new industrial revolution or a context comparable to the birth of the digital world. It should not be viewed merely as a vertical or as a tool for optimizing costs or resources; rather, it stands as a transformational and cross-functional element that affects all areas to enhance the value that human talent can bring, thereby enabling the business to scale in the future.

The fact is that this technology, far from eliminating the talent within companies, will allow professionals to take on higher-value roles, offering them—almost—”superpowers, “ as well as a wealth of information about internal matters about which they previously had little knowledge. For example, to understand the impact that AI can have on a business—in the case of call centers—it reveals why customers are calling, what they’re asking for , and whether agents are following established business guidelines… All of this—which until now was known only to a very limited extent through a very small sample—is processed and understood, enabling us to ask all kinds of questions about which segment is buying a particular product or service, why one approach works and another doesn’t, and what the agent is doing right to sell this product…

The arrival of generative AI across all areas related to content production and development ( once again with a particular impact on marketing and sales), with astonishing agility in creativity and time savings, a leap forward in innovation, and even an improvement in go-to-market strategies—is further irrefutable proof that this is just the beginning and not a passing fad or just another market trend. Therefore, investing in an efficient and optimized company now can be a competitive advantage in the future (which is getting closer and closer).

Álvaro Cabrera CEO of MIO Group Spain