Improved measurement in GA4: Keys to effective monitoring

Enhanced measurement in Google Analytics 4 (GA4) offers advanced features for more detailed and accurate tracking of user events and behaviors on your website or app. Here are the most important aspects of this functionality:

Differences in the configuration of the Page View (PV)

In GA4, the advanced page view (PV) configuration allows you to automatically record a page view event each time a page is loaded or the state of the browsing history changes. This differs from Universal Analytics (UA), where the page view is manually logged as a page hit. The advanced configuration in GA4 offers more flexibility and accuracy in tracking user interactions.

Configuration of event parameters

In GA4, event parameters are additional data that you can configure and send along with standard events. If you want to capture specific information about user interactions (such as details of products viewed or search results), you should configure event parameters appropriately in Google Tag Manager (GTM) or directly in the GA4 tracking code. This will allow you to get more detailed and personalized insights about user behavior.

Search parameters

GA4 allows you to capture search parameters in the URL, allowing you to analyze how users interact with the search function on your website or application. Configure your implementation to capture and send these parameters to GA4 to analyze search patterns, popular queries and other metrics related to search activity.

Interaction events with forms

Ensuring that form interaction events are recorded correctly is one of the common challenges with enhanced measurement in GA4. This may require custom configuration in GTM to capture events such as form submissions, submit button clicks and field interactions. Perform extensive testing to ensure it works correctly and, if necessary, create custom events for it.

To take full advantage of enhanced measurement in GA4, it is critical to understand how to correctly configure the relevant events and parameters for your website or app. This will allow you to collect accurate and meaningful data to optimize the user experience and improve your digital marketing strategies.

Paula Domecq Digital Data Analyst MIO One