TikTok revolutionizes advertising with generative AI avatars

TikTok has launched new avatars created generative artificial intelligence to make branded content and ads, TechCrunch and Engadget report. These avatars include standard versions, based on paid actors, and customized versions, generated from creators and brand spokespeople.

These avatars are part of“TikTok Symphony,” a suite of generative AI-powered advertising solutions launched last May 2024. Although they may have an “unsettling” appearance, TikTok is convinced that these avatars will help creators and companies interact more effectively with their audiences on the platform. Although they may have an “unsettling” appearance, TikTok is convinced that these avatars will help creators and companies interact with their audiences more effectively on the platform.

Diversity in standard avatars

TikTok’s standard avatars are designed to provide companies with a wide range of AI-generated personas for their branded content. These avatars are modeled after actors from different backgrounds, nationalities and languages, ensuring a broad representation. By licensing these standard avatars for commercial use, companies can add a human element to their content without the need for live actors or extensive video production.

Customized avatars for creators

TikTok’s custom avatars allow brand creators and spokespeople to represent themselves through AI-generated personas that reflect their image. These avatars can be adapted to speak different languages, allowing creators to cater to multilingual audiences and expand their global reach without the need for extensive video production or translation. Creators have control over their avatars, including licensing, fees and usage permissions, addressing potential concerns about the use of AI in generating replicas of their image.

AI dubbing tool

An “AI dubbing” tool has also been introduced, allowing creators and brands to automatically translate their content into ten languages, including English, Japanese, Korean and Spanish. The tool detects the language in a video, transcribes the content and produces a dubbed version in the preferred language, helping creators and brands connect with global audiences more effectively. This feature is part of the “TikTok Symphony” suite of generative AI advertising solutions, launched specifically to help industry professionals write scripts, produce videos and enhance existing assets.

Implications for marketing

The introduction of avatars created with generative AI could transform digital marketing. Companies will now be able to create highly customized and multilingual content at low prices. These avatars allow for greater diversity and representation in ads, which can appeal to a wider audience. In addition, the ability to adapt these avatars for different global markets can help brands expand internationally more easily and effectively.

Post written with the help of GPT4 Chat under human supervision.