Tempos Vega Sicilia


Social Media Content
Creative Direction

A social entity of its own for one of the most prestigious wineries in the world.

Tempos Vega Sicilia is one of the most prestigious wineries in the world. Product quality, well-established brand values and an admirable reputation are some of the keys to the success of its business over the years. However, in order to maintain that greatness and manage to evolve, the brand had to face one of its greatest challenges: to carve a niche for itself among the younger public without losing its brand values. A huge challenge that we wanted to overcome as partners of the prestigious brand.

The pairing between Tempos Vega Sicilia and MIO Group has been adapted according to needs. We began by developing a unified content strategy to create our own social entity, then we managed to rejuvenate and expand the boundaries of its target and, in 2021, we made the leap to “paid” to further internationalize the brand and increase its reach.

The results of this work, like good wine, have been improving over time.