Launch of our first white paper on generative AI applied to marketing

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At MIO One, we’re convinced that marketing can be more agile, more efficient, and, above all, more closely aligned with our clients’ realities. That’s why, together with SuperReal, we’ve launched the white paper “GenAI Applied to Creativity and Content”, a practical guide to understanding how to apply generative artificial intelligence (GenAI) to real-world marketing strategies.

We’ve done this using real-life cases and concrete solutions

This book explores how brands such as Mahou San Miguel, Repsol, and Securitas Direct are already using generative AI to transform the way they produce content, run campaigns, and engage with their audiences. We’re not talking about theory; we’re talking about actions that are already yielding results—from creating visuals that didn’t exist before to automating creative processes without compromising brand consistency.

In addition, we’re introducing the solutions we’ve developed in partnership with SuperReal to support brands on this journey:
🔹 SuperStudio, a platform for creating on-brand content
🔹 SuperCraft, an on-demand creative production service
🔹 SuperAcademy, specialized training in generative AI applied to marketing

A strategic vision, designed for business

The focus of this book is clear: to integrate technology without losing sight of strategy or objectives. We believe in a gradual and practical adoption of AI—one that can improve processes, expand capabilities, and make a real difference in business.

“The future is all about talent and technology. AI gives you superpowers to do things you couldn’t do before,” as Fernando Lázaro, CEO of SuperReal, aptly puts it.

Why did we do it?

Because we are convinced that innovation is not just an opportunity—it is a necessity. And because, in an increasingly demanding market, we know that the brands that dare to do things differently are the ones that stand out.

As our CEO, Álvaro Cabrera, says:

“You have to take a different approach. Do something your competitors aren’t doing. That’s where the value lies.”

This white paper is yet another example of our commitment to this approach. It is a tool to inspire, share what we are already doing, and continue to build useful, actionable solutions that are aligned with what our customers truly need.

Communication Editorial Office