Bankinter Consumer Finance Customer Bankinter Consumer FinanceProject: NationalSector: Banking Services SEO CRO Turning Content into Conversions: How Bankinter Finance Consumer Optimized Its Architecture and Digital Customer Acquisition The Challenge The conversion-oriented content was not aligned with users’ search intent. Highly transactional keywords were being targeted from pages that were overly informative, which reduced the effectiveness of the campaigns. In addition, the launch of their new app required a specific strategy to increase visibility in digital stores. The Solution At MIO, we’re rethinking our strategy with a comprehensive approach: Optimization of transactional content, with keywords better aligned with user intent. Improving the website architecture and user experience to streamline the path to conversion. Implementation of a loan calculator, which increased engagement and lead generation. ASO (App Store Optimization) Strategy to Maximize Visibility and Downloads for the New App. The results: 🚀 +160% increase in short-form leads📈 +100% increase in long-form leads✅ Substantial improvement in organic search rankings and user experience.✅ Optimized app visibility in app stores thanks to ASO. Digital strategy, optimize your resources, and lay the groundwork for a more effective and profitable relationship with your audiences.