Customer

Bodegas Fundador
Project: International
Sector: Spirits

Services

Innovation for a brand with more than a century of tradition

The Challenge

The iconic brandy brand from Bodegas Fundador, owned by the Emperador Group, needed to take another step toward the future with an ambitious rebranding, coinciding with the celebration of its 150th anniversary. To achieve this, one of the strategic priorities was to design a social media look and feel featuring a rejuvenated, fresh, and highly recognizable visual identity. Ultimately, Fundador sought to capture the attention of new generations without losing sight of its rich history.

The Solution

To achieve this, MIO One’s strategy—based on designing images using AI exclusively—successfully conveyed the groundbreaking vibe the brand was seeking. The combination of modern graphic elements with a vibrant color palette and contemporary typography took center stage across all social media channels, resulting in a design that was both eye-catching and consistent with the brand’s core values. The use of AI to generate these materials gave the campaign its unique edge and brought a disruptive element to a brand with so many years of history.
This rebranding sought to strengthen the visual impact across all communication channels, especially on social media, ensuring a deeper connection with the new audience and a more distinctive presence in the market where the brand operates. The results speak for themselves.