Pepe Jeans London Services Branded Content: A+ Content, Brand Story, and Brand Store, SEM, Performance Creation of strategies and content at the pace of fashion Pepe Jeans is an iconic British fashion brand, known worldwide for its high-quality denim collections, as well as its clothing and accessory lines.As it prepares to celebrate its 50th anniversary in 2023, and thanks to its constant ability to adapt and innovate, the brand has established itself as a market leader, always staying true to the philosophy that has brought it this far. For Dendary, a company within the MIO Group that specializes in Amazon, the challenge was to create a strategy that aligned with the brand’s goals on the Marketplace, from adapting that strategy to each seasonal change, managing the large number of SKUs in the catalog and addressing any issues that might arise, to enhancing its image on the Marketplace through rich content and its Brand Store, as well as improving the profitability of its campaigns, analyzing its metrics, and implementing newformats. As a result, thanks to constant work, excellent communication and coordination with the client, the good figures have not been long in coming.