Positioning Repsol as a major multi-energy benchmark

Over the past four years, we have been fortunate to accompany Repsol in its constant evolution to become a great multi-energy company. The multinational is no longer just an oil and gas company; it is now also a benchmark in renewable electricity generation and in the production of new sustainable fuels such as biofuels and renewable hydrogen.

To make this great leap, one of the company’s needs is focused on the development of a strong organic positioning strategy in search engines, on which we have been working all this time through the creation of content, ranging from fuels to the circular economy. At the same time, from MIO Group we have accompanied them in the creation of a creative communication strategy for their global loyalty plan – Repsol + Energies – , through the design of creative pieces, with which to communicate and address their customers: emailing, digital and formats in Repsol service stations.

Thanks to the trust that Repsol continues to place in us, it has allowed us to have a deep understanding of our client’s business, where it is going and what its needs are in order to continue working with a focus on results.