Services

Strategy
Data
Branding by Firma
Creativity
AI by SuperReal
Web Development
Media Activation by HMG

Challenge: Create a new mobile virtual network operator from scratch

Silbö Telecom was founded with the goal of entering the telecommunications market as a new mobile virtual network operator (MVNO). The challenge was enormous: to build a brand from scratch, define its positioning strategy, and launch an effective campaign to attract customers in a highly competitive industry.

Our Solution: A Comprehensive Strategy from Branding to Measurement

At MIO One, we took on the project with a 360° approach, developing:

  • Positioning Strategy: We define Silbö Telecom’s unique value proposition in the market.
  • Naming and Visual Identity: We create a powerful name and a visual identity aligned with your value proposition.
  • Web and Digital Ecosystem: We design and develop your website, optimized for conversion and user experience.
  • Creative and Media Campaign: We designed and executed the advertising strategy for its launch.
  • Measurement and Optimization: We implemented an analytics system that allowed us to optimize campaigns in real time.

Coordination with key technical teams

To ensure success, we work closely with Silbö Telecom’s technical teams, including:

  • Cloud: To ensure a stable and scalable digital infrastructure.
  • CRM: Integrating Key Data to Improve the User Experience and Conversion Rates.
  • Call Center: Linking Digital Strategy with Offline Sales.
Advanced Campaign Measurement and Optimization

One of the most innovative aspects of the project was the integration of call tracking with web and campaign measurement platforms. This allowed us to:

  • Analyze the call center’s offline sales and categorize them by source.
  • Optimize campaigns in real time to maximize return on investment (ROI).
  • Link digital metrics to business results, ensuring a comprehensive view of the conversion funnel.

Result: A successful launch

Thanks to a well-defined strategy and flawless execution, Silbö Telecom was able to quickly establish itself in the market, ensuring efficient conversion and a sustainable growth strategy.

A launch from scratch with a real impact on the business.