Udima ServicesConsultingProgrammaticSEMSocial AdsOut-of-HomeTVDisplayCreativityResearch A strategy that integrates marketing and sales to increase enrollmentsUdima challenged us to significantly increase the number of registrations and thus reach its sales targets. To achieve this, the solution was to start by designing a strategy that integrated both areas (marketing and sales) in order to optimize the budget of the recruitment campaigns to the maximum. At the same time, we created a new creative line to reposition the brand’s image and reach its expectations in the market. We then analyzed the entire sales process, which allowed us to identify the need to address the following areas: increasing call center efficiency, aligning business needs with sales force operations, improving visibility into intermediate funnel metrics by defining CRM statuses, and develop a project to track leads through to sales. The results were not long in coming.